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When you have a great company or book that you want to promote, it’s easy to get so caught up in how things look from from your perspective that you start to think: “The media will want to talk to me the moment they hear about this!”
I’m sorry to report, that won’t necessarily be the case. read more…
Men and women both regularly experience successful publicity campaigns, promoting their position as authorities in their fields by being quoted in the press, interviewed on the air and building a following on social media.
But (sorry, men) I think that women often enjoy an advantage on the PR front. read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.
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