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If you’ve ever wondered how a successful publicity effort goes from idea to media pitch to publication, let me give you a little glimpse of the process behind the scenes.
Just recently one of our print campaign managers, Ashley Pontius, announced that she had something big to reveal about one of our long-term clients. It turns out that, thanks to Ashley’s work, this client was included in a lengthy Wall Street Journal article! read more…
It’s so easy these days to sit down with your laptop or your phone, whip out a tweet about whatever pops into your head, and post it for all the world to read.
And if you scroll through social media platforms you will see plenty of people doing just that, apparently with little or no reflection!
But when you have a brand to promote – and to protect – it’s best to stop and think before you tweet. read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.