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The PR Insider
In The News
As our team sat down for a brainstorming session this week, talk gravitated toward exciting news for one of our clients. We had arranged an interview for him in a national newspaper and he was elated.
It was just the latest in a string of successes for him.
“I wish I had done this sooner!” he told one of our print campaign managers.
Most of you are fully aware by now that social media plays a significant role in building your authority as a thought leader and expert in your field.
One of social media’s great advantages over traditional media is that you get to control your message to an extent you can’t when you’re being interviewed by a print journalist, a talk radio host or a TV show host. With social media, there is no media “gatekeeper” standing between you and your audience.
That’s the good news! read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.
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What Our Clients Are Saying
They got me featured in hundreds of print and online publications, including Glamour, Self and Prevention magazines. It was far more than I ever expected! For that I am forever thankful.Dr. Jaime Kulaga