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In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result.
Clearly, this was a topic that resonated with many of our PR Insider subscribers. So, I thought it would be a good idea to further explore how social media PR can play a major role in your publicity efforts by serving as a platform for giving an added boost to your traditional media successes. read more…
Regular readers know I’ve been a huge proponent of social media for marketing your brand. The reason I’ve felt so strongly about it was because I was one of the early users of social media for marketing my own company. I quickly saw the incredible opportunities it offered to build my company brand as well as my personal brand. And, because we are a publicity agency that was also delivering social media services to our clients, it was natural for us to incorporate PR components into our social media activities.
We developed this niche of social media PR without realizing we were doing anything that different, but before long other marketing companies came to us for help because they understood that social media PR was unfamiliar territory for them. read more…
Defining your brand – whether it’s a personal brand or corporate one – is, at its core, all about telling a story. If you manage to touch on just the right story elements, and do so in an engaging way, your brand can get the attention and traction you want. Fail, and your company will fade into the background noise along with millions of other companies competing for attention in today’s marketplace. Read More on Forbes.