As I’m sure you’ll agree, there’s nothing like a little good news to make arriving at the office for another day of work worthwhile.
Just this morning the whole team here at EMSI celebrated when one of our print campaign managers revealed she had arranged an interview last night for a client with CNNMoney.com. But the news got even better today when we saw that over 100 news outlets picked up the story our client was quoted in.
It was a terrific way to start the day.
But as I think about it, we have a lot of terrific days.
Let me share some of them with you, not so much to brag about what we’ve accomplished on behalf of our clients (well… maybe just a little), but to demonstrate what’s possible for you. It’s important to note that these clients didn’t come to us as big-name celebrities trying to build on well-established reputations.
In fact, most of them had little to no publicity in the past, yet with our help they grabbed the attention of top-tier media. The reason boils down to a phrase I often like to share with people: You don’t have to be a celebrity to be celebritized!
Celebritizing our clients through print, TV and radio is what we’ve been doing for more than 26 years, and over a decade ago, we added social media to the mix.
Some of the media coverage our clients have enjoyed includes:
- Print. One of my favorite examples involves a financial professional who has been quoted in USA Today, Time, Money, Newsday, Fox Business and dozens of other publications. Soon after we began scoring these great hits for her, she was in her office trying to woo a prospective client who was clearly skeptical about whether she had the expertise to handle his money. Finally, she suggested he could learn her philosophy on a particular subject by Googling her name and Fox Business. “The response was magical,” she wrote in an email to us. “After a quick smartphone search, his countenance changed from skepticism to peace, and he was immediately upgraded from prospect to client.”
- Television. Our clients have appeared on national and local TV programs throughout the country. Perhaps one of our best success stories involved a CEO who is an expert on cyber security, but hadn’t done any national TV appearances. When hacking stories hit the news, we landed him interviews on Good Morning America, The Today Show, The Doctors, CNN and many other local and national shows. He stayed busy and so did we as he became a point person when the media needed to talk to an expert about the latest hack.
- Radio. Many of our clients love chatting with talk-radio hosts, and we love obliging them. Just last week we booked 22 radio interviews for clients on shows in major markets such as San Francisco, Seattle, Nashville, Detroit and Cincinnati. One long-time client, who understands the power of the medium, has found his niche on talk radio. We’ve booked him on hundreds of interviews over the years, from major markets to small ones.
- Social media. When a premium lozenge brand from Europe wanted to grow their brand recognition in the American market, they came to us for a solution. After plenty of research, our social media strategists realized there was a silent, yet potentially powerful fan base to help drive that brand growth. Broadway stars were ravenous about the product, and with some highly targeted, custom content and laser-precise networking, our team connected with these highly influential consumers. This led to organic growth on Twitter, Instagram and more thanks to the help from the new influencers who were encouraged to share their love of the brand with a new generation of potential users.
Yes, we’ve had a lot of reasons to celebrate lately, but only because our clients have had reason to celebrate too.
Since day one our mantra at EMSI is never to assume the media will be uninterested in our clients simply because their name didn’t register on the name-recognition meter.
We found that by providing the media with our clients’ expertise, we serve the media’s needs and as a result, our clients’ needs end up being served as well.
And they weren’t any better known than you are. They’ve just been celebritized!
P.S. If you want professional help grabbing the media’s attention, and being celebritized, give us a call at 727-443-7115 ext. 215.