Joining the New No. 2 Social Media Network
In the world of social networks, innovation can quickly change the field of frontrunners — remember LiveJournal?
We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And it’s already better than Facebook for small businesses, professional firms and entrepreneurs.
Here at EMSI, we jumped on the Google+ train long ago. Our social media campaign manager, Jeni Hinojosa, was singing its praises months ago. She calls it a beautiful marriage of Facebook and Twitter.
Her husband, Alex Hinojosa, our Vice President of Media Operations and an enthusiastic social media user, says he’s witnessed the value of Google+ both for our clients and our own marketing.
“I knew it would attract a big following very quickly because it really lends itself to business uses and SEO,” he says.
A new Global Web Index study shows Google+ grew to 343 million users globally in December, or about 25 percent of global Internet users. Facebook still accounts for 50 percent of the pie.
“Facebook continues to go through self-imposed changes that are seeing mixed responses from longtime users,” Alex says. “The new No. 2 has much, much more to offer than simply being an alternative to the big dog.”
Alex offers these merits of Google+ as a business tool, and why he believes the social network will continue its meteoric rise:
- Super power: Google+ may be the new kid when it comes to social media but Google has become synonymous with anything online. The “new kid” offers something that no other social media platform can: Google power.
- Search advantage: “Google loves its newest offspring and it favors any post, article, picture and link posted on Google+,” he says. “If you post a link on your Google+ about asthma remedies, and one of your connections is logged in to Google+ and searches for asthma remedies, your post will show up high in his Google search results.”
- Results that stick: Let’s say you own Joe’s Hardware Store. Your website includes web pages for “power tools,” “hand tools” and “automotive tools” with matching URLs for each page, such as joeshardwarestore.com/handtools. Now you head over to post your newest update on Google+, a message about a cool new wrench, then you add the link to your hand tools page. Now, whenever one of your connections types “hand tools” into a Google search, whether it’s days, weeks or months later, there you are on page 1 of the results. Your post shows up, your profile picture shows up, and your link shows up.
Though Google+ will be just 2 years old in June, it’s already making a splash, which isn’t so unusual in the fast-paced social media sphere.
Once upon a time MySpace was king, but over a period of about a year the world made a seamless transition onto Facebook, which may very well see a mass exodus of users.
If you or your business is not already on Google+, it’s time to join the circle!