For fiction and non-fiction authors, book promotion can be one of the most challenging and potentially frustrating parts of the process. It’s understandable, really. People who have the passion necessary to write a book usually have just one thing on their minds: writing their book. Some may think ahead to getting it published, but, tragically, that’s where the planning often ends.
I’m not exaggerating when I say “tragically”! I talk to many people who’ve poured years of effort, money and sacrifice into their books, which wind up sitting in boxes in their garage. They never thought about how they might market their books themselves or budgeted for book promotion services.
When’s the best time to start thinking about marketing a book? Ideally, before you even sit down to begin writing. Because — and I speak from experience here — the first step will help in your writing.
Need help with your book promotion? Read more about EMSI’s book promotion services here.