Attracting New Customers Online

What is it that your customers, clients or readers find special about you? Or, if you’re a new entrepreneur, professional or author, what do you think makes you different and special? The answer to that question should be the foundation for your online marketing and, believe me, if you’re not promoting yourself online, you’re not […]

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Your Best Marketing Tool is Still the Most Basic One

New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential customers clutching hand-held devices. There’s a lot to be said for new strategies, but it sometimes […]

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