A daily routine of following breaking news and popular stories is the first and most essential step in my formula for how you can get interviewed by the media. If you are Internet savvy and prefer to get your news digitally, tracking news trends will be a breeze. There are many online news outlets, such as Yahoo, MSN, CNN and AOL, that prominently feature on their sites the most searched and significant news events each day. There are also other online services, such as Google Alerts, Digg, and others, that allow users to stay on top of the hot topics. If your preference – like me – is to watch the news on TV and/or read daily newspapers, those are also effective methods for keeping up with the news cycles. Whether you prefer traditional or digital news, the key thing is to establish a news-tracking routine and stick to it. It will orient you as to which news topics are getting the most attention, and will be a strong predictor of which stories are most likely to have a longer cycle on TV news outlets.Read More…
Tag: tv interviews
Michael Uslan – Executive Producer of Batman Films
Our goal is to make Michael the go-to guy for top tier media when it comes to topics or stories concerning movies or popular culture, and make him recognizable as not only the initiator of the Batman movie franchise, but also as an entertainment guru with industry knowledge and experience that’s helpful and interesting to consumers as well as those in Hollywood. Towards that end, EMSI has steadily booked Michael in electronic media such as Fox Business News, CNBC, Bloomberg TV and BBC Worldwide, as well as print articles including the New York Times, Forbes, The Christian Science Monitor, USA Today and many others. […]
How to Make the Most of Your On-Air Time
Whether you are promoting your business, product, or a new book, if you want to reach the greatest number of potential customers, in your target markets, your aim should be to get on the air. […]
How to Get the Media Interested in You: You May Be Newsworthy Without Even Knowing It
Many new clients come to us with a strong opinion about what their “pitch” should be, but often miss the mark, in terms of knowing what will get the media to sit up and pay attention to their message. But it’s very understandable that this could occur, if you’re not working with the media the way we do, day in and day out, developing story angles intended to grab their interest.
When you’re thinking of doing TV interviews, here are some basic, and not so basic do’s and don’ts to help you through the rough patches. […] Is it time for you to look at how the increased media coverage of a good PR campaign could give your product or service a competitive edge? Next time you sit down to watch your favorite TV news or talk show, think about how the guests and expert commentators on the show appeared. If you watched the same “expert” pitching his product in a TV spot, would you have been as convinced of its value? […] The end result is that you deliver sales leads directly to your website which may be your online point of sale. And, you did it without buying an ad, and without offending the news media. In fact, if you were truly informative, energetic and entertaining, the media will view you as a resource, and may ask you back periodically. […] What you may not realize is that TV and radio talk shows are always looking to interview quality experts who will help them entertain and inform their audiences. Regardless of the product you’d like to promote, with the correct PR strategy you can land these priceless interviews, and when you do, it’s pure marketing gold! Why are these interviews so valuable? You see, when you or your spokesperson is on the air, you’re on as part of a regular show with a host the audience has come to trust. By interviewing you, the host is giving an implicit endorsement so the listeners believe you – they’re hearing about you from their trusted friend. And they tell their own audience in turn. […] Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100. Per day. So, with competition like that, how do you make the most of your PR campaign and not get lost in the shuffle? Well, the first step is to look at your message and ask yourself a few pointed questions. Is it newsworthy? Is it consumer related? Could it have a local twist? Is there a visual aspect to it? Is it a topic I can have a long conversation about? What age group am I targeting? Is there an income bracket I’m targeting? […] Dr. Harold Katz was interviewed on The Lionel Show on Air America Radio Network which is nationally syndicated to 70 stations. […] EMSI began booking her for interviews on radio, on TV and in print as an expert commentator about the recession as it was affecting the consumer retail business. So far, Darlene has had more than 100 radio interviews and several national TV interviews. In addition, she has appeared in a variety of print and Web publications with a combined circulation/impressions level of more than 100 million. This national media exposure has accomplished two key goals: 1) it positioned her as an expert on the inner workings of the retail industry, and 2) at the same time afforded her the opportunity to promote her book. […] Fox Business, Happy Hour, November 25, 2009, Mary Kay Hoal, Founder of Yoursphere […] Watch Mary Kay Hoal, Founder of Yoursphere, on Fox & Friends. […] CNN, CNN Newsroom, November 23, 2009, Mary Kay Hoal, Founder of Yoursphere […] Bloomberg, The Trade, November 20, 2009, Howard Ruff of The Ruff Times […] Fox Business, Happy Hour, August 31, 2009, Michael Uslan, Producer of Batman Films […] Okay, first point: 1/ Is your product better suited for a TV commercial or a radio spot? Does it need to be seen to be understood? Consumable products are usually in pill, powder, cream or liquid form—things that don’t need to be demonstrated to be sold. That being the case, consider using radio, a convincing and affordable way to go. Next… […] It is no surprise to hear that media interviews are among the most effective yet least known marketing methods you could ever use to promote your company, products and services. But as good as these interviews are, they can be made even more effective.How Not to Do a TV Interview
Do You Skip the TV Commercials? You’re Not Alone
How to Get Your Web Site Mentioned on the Air
How to Market Your Product or Service on Radio & TV – Without Buying Advertising Time!
How Do You Know Which Medium Is Right For Your Message?
Air America, The Lionel Show, December 11, 2009, Dr. Harold Katz
Darlene Quinn – Author, Winner of the 2009 Indie National Excellence Award for Fiction
Fox Business, Happy Hour, November 25, 2009, Mary Kay Hoal, Founder of Yoursphere
Fox News Network, Fox & Friends, November 24, 2009, Mary Kay Hoal, Founder of Yoursphere
CNN, CNN Newsroom, November 23, 2009, Mary Kay Hoal, Founder of Yoursphere
Bloomberg, The Trade, November 20, 2009, Howard Ruff of The Ruff Times
Fox Business, Happy Hour, August 31, 2009, Michael Uslan, Producer of Batman Films
7 Things to Know Before Marketing Your Consumable Product on Radio and TV
8 PR Insider Tips to Build Your Business through Radio and TV Interviews
As with most things, there are insider techniques that can help radio and TV interview “first-timers” do a powerful job. […]