Getting Media Coverage Is Just The Start; Now Put It To Work For You

I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been ecstatic! But in fact, he was underwhelmed. “I don’t […]

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Big Interview? Engage The Host And The Audience Will Take Care Of Itself

It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright! Call it what you will, it’s perfectly normal to get […]

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What To Do When Media Successes Are Quickly Followed By Media Failures

In the publicity world, nothing quite matches the excitement of landing not just one great media hit, not just two, but a whole series that follows quickly one right after the other. Such extraordinary success can trick you into thinking: Hey, this publicity and brand-building game ain’t so hard after all! Of course, success this […]

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What Makes You An Ideal Candidate For Publicity?

Here’s a question you might have asked yourself as you decide whether to take the plunge and embark on a PR campaign: How do I know if I qualify for the media spotlight? If you aren’t someone the media is already beating down the doors to interview, you can get them to look your way […]

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How To Make Your TV Interview A Rousing Success

Landing a television interview is a promotional coup that’s your chance to reveal to the world – or at least a portion of it – your charm, wit and intelligence while promoting your business, your book or product, but most importantly, yourself. Before you get too caught up reveling in the moment, though, you need […]

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Are You Ready for the TV Spotlight?

One of the many great ways to gain publicity is to go on television and share your expertise with a wide audience. It’s such a perfect venue for getting your message across. Viewers at home see you, get a feel for your personality and learn something about what you have to offer them. For these […]

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Want to Make Sure the TV Cameras Love You?

Let’s face it – we think TV, we think celebrity. It’s exciting. Ever spot the anchor from your local TV newscast dining in the same restaurant as you? Did you grab your companion’s arm, point, and say, sotto voce, “Look!” (Yes, I’m guilty, too.) […]

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Decking the Halls Doesn’t Mean Slowing Down

While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let’s face it, the media still needs people to interview to generate content. So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage. […]

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Going Away for the Holidays? The Media Won’t

The media doesn’t shut down during the holidays. The newspaper still arrives at your door every morning and when you turn on the radio or TV, you’ll find all the same shows are on the air. Admittedly, the holiday staff are the people who drew the short straws – but there they are on the air, behind the scenes, writing stories and generating the news we consume daily, without fail, even during our most cherished holidays. […]

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So, What’s The Value of All My PR Efforts, Anyway?

I tend to use this space as a “how to” venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relations efforts. […]

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Christmas in August?

The fourth quarter – that holiday spending season between October and December – is still a month and a half away, so I’m sure you’re wondering why I’m riffing on a holiday classic. Read on and find out why you need to prepare for the holiday sales season now. […]

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Why Can’t I Just Talk About My Book On The Air? Why Using the Media to Sell Books is a Finesse Play

Authors expect they can use the media as a venue to talk about their books, while the media is only interested in them for their expertise and the information or entertainment they can offer their audiences. […]

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Is the TV Commercial Dying? Why What Happens Between the Commercials Has Become Even More Important

The Nielsen Company tracks the audience viewership of TV programs so that programmers and advertisers can get a handle on how many people are watching certain shows. Programmers take that data and figure out how much they’ll charge to advertise on their shows. Of course, they pay attention to key demographics and more granular statistics, but at the end of the day, this is the data that helps them figure out that they’re going to charge $3 million per minute to advertise on The Super Bowl broadcast and $1 – $3.80 per minute on reruns of the recent reboot of Hawaii Five-0. […]

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How to Give a Great Print Media Interview: Five Tips You Don’t Want to Miss

In TV and radio, interview times are pre-arranged. However, print and online journalists typically have daily and weekly deadlines. When they call you, they need you right then! In many cases, journalists will reach out to several experts on a news item and then choose the one who is the better interview or whoever responded quickest (or a combination of the two). The more reliably you respond, the more likely they will call on you again. […]

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Are You On Top of the News? It Can Dictate Your PR

One of the things I tell clients who want to get coverage in print and online press is that they have to read the news. If you want the print media to cover you, I think it simply helps if you know what it is they like to write about. […]

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How to Prepare for the Big Interview

After more than 20 years in the public relations business, I’ve discovered one universal truth: There’s really nothing quite as important as preparing for an interview.

After all, if you’ve gone through all the trouble of studying the news, reading about the issues and creating a set of resonant messages and have used them to score an interview with a journalist, why would you want to wing it? The problem is most people prepare for an interview by asking themselves the questions THEY would ask THEMSELVES, instead of asking the questions a professional journalist would likely ask them. That’s where I have seen many campaigns run off the rails before they begin. […]

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Planning on Booking Your Own TV Publicity?

It’s not unusual for a producer to be interested in your pitch, but want the interview to be done at a location that illustrates what the story is about. TV, after all, is a visual medium.

A great example that comes to mind is a client who is an expert on how to deal with foreclosure – a timely topic, unfortunately. He was traveling around the country to cities experiencing high percentages of foreclosures and in each city we obtained media coverage for him. But in Phoenix, Arizona, the producer didn’t want just a “talking head” interview. She agreed to do the interview only if it could be at a foreclosure property. And of course it was up to us to locate a suitable site, get permission to shoot the interview there, and ensure the TV crew had access when they arrived. After many, many phone calls to pull all of this together, the location was finalized, permission was obtained and the client’s TV interview was confirmed. In fact, it turned out to be one of the client’s best interviews. […]

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