Are You Looking for a Literary Agent

What Is The Book Industry Telling Fiction & Business Authors About Traditional Publishing? The same things we are! It was nice to get that validation earlier this month at the 31st annual Cocoa Beach Writers Conference. Our vice president for media operations, Alex Hinojosa, attended as a workshop speaker – and took the opportunity to attend a […]

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Have Facebook and LinkedIn’s Changes Affected Your Social Media Marketing

Are You Having Social Media Problems? Social media is the most rapidly changing aspect of our industry to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up. Last week, after a series of problems with my LinkedIn […]

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How Does the Mainstream Media Use Social Media?

In radio, one of the largest chains of terrestrial radio stations mandates that their hosts push social media on a regular basis. In fact, on-air personalities are not only judged by their ratings on the air, but they are equally judged by the number of followers and web hits to their online blogs. […]

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Is 2011 the Year of Social Media?

Never have I seen a media tool so broad in its scope, so personal in its reach and so effective in its use as Social Media. It’s so powerful that I can honestly say that I’ve never seen anything like it before and doubt I will see anything as influential in our lifetimes.

Let me offer two examples to demonstrate this point and then we can look at its impact on your own marketing and promotion: Occupy Wall Street and the Bank of America debit card fee debacle. […]

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What is a 3-D PR Campaign?

How the Different Elements of Your PR Campaign Work Together With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Well, really, there are four types of media outlets today – TV, radio, print (offline and online) and social media […]

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What Are the Building Blocks of a Modern-Day PR Campaign?

While the media has been specializing in reinventing itself every few business quarters, the business of marketing has been slowly evolving, trying to keep up with the changes. As each of these new areas of outreach emerges, our tactics as PR strategists are changing with the times. […]

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So You Think You Have Social Media Covered?

I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all and they found people they knew to help them who were “into the whole Internet thing.” As social media has become a serious part of the foundation of the media in general, some people regard it the same way as they used to regard Web sites… […]

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Social Media is How the Big Boys Play

“There is a reason that Facebook just kicked social TV into high gear. As one blogger said: ‘When people start consuming content through Facebook, it enables a new world of friend-to-friend discovery that is potentially worth more than any promo campaign on the planet.’ In other words, better than any network today can provide.” […]

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Are Blogs Important to My PR Campaign?

According to BlogPulse, there were 152 million blogs on the Internet at the end of 2010 and the trend doesn’t seem to be slowing down. Many of these bloggers have become opinion leaders in their particular areas of expertise, while others have next to no following at all and blog just to let off steam. […]

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New Rules of Social Media Expert – David Meerman Scott

What the social media and social networking sites do is that they allow companies for the first time to earn attention by creating something really interesting on the web. You can earn attention by doing a YouTube video, by creating a blog, by being on Twitter, by being on Facebook. […]

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Viral Marketing Specialist David Meerman Scott Discusses Social Media and Networking

Last week I sent you Part 1 of my interview with David Meerman Scott. As a recap, David is the author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. Below is Part 2 about the marketing value of social networking, which I hope you will enjoy as much as I did! Next week we will conclude the series with Part 3. […]

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