Why Publicity is the Next Step for Online Influencers

Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others. These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of followers, and each day manage to use […]

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How Social Media Adds Extra Sizzle To Your Other PR Efforts

In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many of our PR Insider subscribers. So, I thought it […]

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What Can Go Wrong With A Tweet?

It’s so easy these days to sit down with your laptop or your phone, whip out a tweet about whatever pops into your head, and post it for all the world to read. And if you scroll through social media platforms you will see plenty of people doing just that, apparently with little or no […]

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How To Respond When The Social Media World Gets Unpleasant

Most of you are fully aware by now that social media plays a significant role in building your authority as a thought leader and expert in your field. One of social media’s great advantages over traditional media is that you get to control your message to an extent you can’t when you’re being interviewed by […]

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Baby Boomers Love Facebook – So You Should, Too

Did you log into Facebook today? Or did you find something else to do to occupy your time? Those questions may seem odd, but they don’t just come out of nowhere. I was intrigued this week to see a USA Today article that reported some people are spending less time on Facebook, whether it’s because […]

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How Social Media Defines Your Marketing Audience With Precision

When it comes to marketing your brand, the most critical factor is to know who your target audience is and then find the best way to reach out to them. As you look to 2018, and make plans to promote your product or services in the coming year, one thing to consider is just how […]

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Why People Share On Social Media And Why That Matters To Brands

Every day people start their day by checking in on social media – and before too long the sharing of memes, posts, videos and cat pictures starts in earnest on Twitter, Facebook, Instagram and other platforms. What’s driving all that sharing? Lots of things, probably, but to boil it down to its essence, people share […]

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The Unseen Impact Of Social Media Marketing

Fairly often when I talk about social media and its role in a PR and marketing effort, people ask me this question: If I invest my money in social media marketing, how many leads will I generate or products will I sell? Whenever I get this question, it hits home that there’s a fundamental misunderstanding […]

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4 Reasons Why Live Video Should Be Your Latest Publicity Tool

Anyone who tunes in to television news is familiar with those moments when the anchor announces dramatically that “we are now going live” to a reporter who’s on the scene of whatever extraordinary event has grabbed the attention of the news crews. But in all your years of watching such broadcasts did you ever imagine […]

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How Can I Supercharge My Social Media Efforts?

Why You Should Use Social Media to Build Your Opt-In Email List! By now, everyone knows that social media is a key component to any marketing campaign. At least if you’ve been reading these newsletters you do. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing […]

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Simple Tips To Make Design Work For You And Your Brand

Like many of you, I’m excited about 2017 and the possibilities for another successful year. To achieve that success all of us need to be looking for ways we can improve, and over the years I’ve noticed that one extremely important area where people can improve is in the design on their websites and on […]

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Managing Your Expectations For Social Media Marketing

I’ve found that sometimes even clients who are enthused about their social media campaigns aren’t always clear on what to expect from them. Their usual ways of measuring success – such as how many leads or sales were generated – don’t really apply with social media marketing, and that leaves them puzzled. […]

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An Active Presence On Social Media Can Head Off Bad Publicity

I’m going to guess that if you wanted to track down the origin of consumer complaints, you would end up somewhere around the very first time humans got together to trade goods and services. Being unhappy with a transaction is a universal feeling – and was probably just as frustrating thousands of years ago as […]

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How Social Media Can Make Or Break Your Brand

Often – much too often in my view – I talk with CEOs who are still resistant to getting involved with social media. It’s as if they view sites such as Facebook and Twitter as little more than pesky annoyances that are irrelevant to what they do. But, they fail to recognize just how powerful […]

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3 Tips for Effective Social Media Marketing

People often ask me how social media works as a marketing tool — especially after I’ve explained to them that they should limit using Facebook and Twitter to ask followers to buy their product or service, visit their website or read their blog. “How will I ever sell anything that way?” they ask. You are […]

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Attracting New Customers Online

What is it that your customers, clients or readers find special about you? Or, if you’re a new entrepreneur, professional or author, what do you think makes you different and special? The answer to that question should be the foundation for your online marketing and, believe me, if you’re not promoting yourself online, you’re not […]

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Why Google Plus is Good for Business

Joining the New No. 2 Social Media Network In the world of social networks, innovation can quickly change the field of frontrunners — remember LiveJournal? We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And it’s already better than Facebook for small businesses, professional firms and entrepreneurs. […]

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