Social Media Can Change The World In An Instant

“How can social media make an impact on my business (or brand, or other marketing efforts)?” This is hands down the question I hear the most as a social media strategist. Many people know they need to be on social media, but aren’t sure why. As someone who has been “plugged in” since the years […]

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Social Media Marketing in Times of Tragedy

If you’re using social media for marketing, what should you say following a tragedy like the deadly blasts at the Boston Marathon on Monday? The horrific elementary school shootings in Newtown, Conn.? The October storm that took lives and devastated communities across the Northeast? Sometimes, nothing at all. […]

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Return on Networking – the ROI of Social Media

I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa. But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, […]

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Capitalize On the Family in Your Business

Why Your Family Business Makes for Great Marketing I discovered an interesting statistic recently – 90 percent of all small businesses in the United States are family-owned. That got me thinking about the positive impact working with family can have on everything from marketing to sales to customer service. It certainly leads to lots of […]

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Myths About Publicity

What It Does and Who Gets It Judging from the questions I’m asked by people from every walk of life, misconceptions about publicity – what it can do and who can get it – abound. By definition, publicity is media coverage you get because you’re deemed to be of interest to an audience. If a […]

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Keep Web Visitors Returning With Blogging

If you want your website to show up in Google searches (and you do!) you need to post fresh, engaging content on a regular basis. That also gives visitors a reason to keep returning to your site and to linger there awhile. Many people do this by featuring a blog on their site. It’s a […]

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Why Talk Radio is an Easy Publicity Tool

Last week, one of our talk radio clients sent us a “beautiful link” (his words) to a blog post he’d found. The blogger, who writes for a broadcast engineering magazine, had posted, in part: “I was minding my own business the other morning, listening with one ear to local AM talk radio, when something hit […]

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Have Facebook and LinkedIn’s Changes Affected Your Social Media Marketing

Are You Having Social Media Problems? Social media is the most rapidly changing aspect of our industry to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up. Last week, after a series of problems with my LinkedIn […]

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Why Your Marketing Plan is like A New Year’s Resolution

Marketing is building and maintaining an emotional relationship with your customers and your community. That takes place over time and with consistency, so they get to know who you are, the special qualities you possess and why you are important to their lives. […]

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Radio Stations – They’re Now Web Sites That Also Happen to Broadcast – Part 2

Article highlights: How radio stations have married social media and traditional media into entertainment powerhouses. Why social media is important if you wish to be a guest. To read part 1, click here! Yesterday I introduced you to Alex Hinojosa, former full-time radio personality and current Senior Campaign Manager at EMSI. Alex was working as […]

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How Does the Mainstream Media Use Social Media?

In radio, one of the largest chains of terrestrial radio stations mandates that their hosts push social media on a regular basis. In fact, on-air personalities are not only judged by their ratings on the air, but they are equally judged by the number of followers and web hits to their online blogs. […]

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Is 2011 the Year of Social Media?

Never have I seen a media tool so broad in its scope, so personal in its reach and so effective in its use as Social Media. It’s so powerful that I can honestly say that I’ve never seen anything like it before and doubt I will see anything as influential in our lifetimes.

Let me offer two examples to demonstrate this point and then we can look at its impact on your own marketing and promotion: Occupy Wall Street and the Bank of America debit card fee debacle. […]

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What is a 3-D PR Campaign?

How the Different Elements of Your PR Campaign Work Together With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Well, really, there are four types of media outlets today – TV, radio, print (offline and online) and social media […]

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How Can I Supercharge My Social Media Efforts?

By now, everyone knows that social media is a key component to any marketing campaign. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing with your social networking campaign that can supercharge all of your efforts: build an opt-in email list. Read on. […]

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So You Think You Have Social Media Covered?

I remember when the Internet first gained prominence and it became apparent that having a Web site was essential for any commercial enterprise. Back then, Web designers were not plentiful and few people thought to hire a professional to create a Web site. They felt that ANY Web presence was better than none at all and they found people they knew to help them who were “into the whole Internet thing.” As social media has become a serious part of the foundation of the media in general, some people regard it the same way as they used to regard Web sites… […]

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Social Media is How the Big Boys Play

“There is a reason that Facebook just kicked social TV into high gear. As one blogger said: ‘When people start consuming content through Facebook, it enables a new world of friend-to-friend discovery that is potentially worth more than any promo campaign on the planet.’ In other words, better than any network today can provide.” […]

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