Why a ‘Nobody’ Is Getting So Much Publicity

We weren’t Dr. Jaime Kulaga’s first choice for a PR firm. “The first publicist I went to said, ‘What are you thinking, self-publishing your book?’ And ‘What are you thinking, going up against a lot of well-known authors?’ ” Dr. Kulaga recalls. “They said I was a nobody, so they wouldn’t benefit from representing me. […]

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3 Ways To Protect Your Brand From a Social Media Mayday

US Airways reminded everyone Monday that humans make mistakes. But not everyone represents a major brand and shares a mistake that large on social media. Errors as grandiose as US Airways’ end up in headlines around the country. It’s more than embarrassing – it can affect the airline’s bottom line. The brand is now forever […]

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Use Facebook to Your Advantage for Social Media Marketing – Despite the Changes

It seems nothing changes faster in social media marketing than the big social media platforms – Facebook, Twitter, Google+. No sooner do we figure out how to best market a product or promote a business than they change the rules! That’s been especially true for Facebook, which had to find new ways to make money […]

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4 Tips for Sharing Your Publicity on Social Media

If you’re building your credibility and visibility by seeking publicity from the mass media, you’ll get much greater returns if you share that publicity online. That means posting it on your website, where visitors will see you have the endorsement of journalists and radio and TV talk show hosts (credibility). It also means sharing links […]

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How YouTube Videos Can Boost Your Website Traffic

When I’m asked great questions about marketing, I enjoy sharing them – and the answers – here. I figure if one person asks the question, there are probably a lot more who’ve thought of asking the same thing! Here are two recent ones: What is the best way to use YouTube – have a channel […]

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Tips for Overcoming a Fear of Public Speaking

Recently, I was asked to be a panelist for a webinar about using the power of publicity to achieve your goals. The participants asked great questions. The first: “How do you step into the spotlight when you don’t like the spotlight?” Getting media attention and speaking engagements – the spotlight – goes right to the […]

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Which Social Media Platforms are Right for You

If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. But there are so many from which to choose nowadays! In addition to the biggies like Facebook and Twitter, we have lots of newcomers, including Instagram, Pinterest and Tumblr. Additionally, some of the older platforms have undergone […]

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NYT Editor’s Tips for Publishing Your Op-Ed

Did you know that New York Times news assistants read every single op-ed piece submitted to its website by readers? That’s amazing – they must get hundreds every day! I learned that and so much more from an article published recently by the paper’s op-ed editor, Trish Hall. She takes readers on a behind-the-scenes tour […]

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3 Changes to Twitter and How They Affect You

About two months ago, our lead social media strategist started noticing interesting changes involving the Twitter accounts we manage for clients. Tools she and our team routinely used were suddenly disabled. Twitter’s technical support, which hadn’t been good, improved. So, when news broke on Tuesday that Twitter had formally taken steps toward going public back […]

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5 Tips for Pitching Your Product to Holiday Gift Guides

Fall has only just arrived, but if you’ve got a product you’re promoting, you’re probably thinking ahead to the holidays. The holiday gift guides offered by so many print and online publications provide great opportunities for publicity, especially for products that are unique, very new, or have some other quality that makes them novel. There […]

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3 Marketing Lessons from a Master Copywriter

When a pioneer and leader in any field dispenses advice, I pay attention. Wisdom gleaned from decades of experience is a priceless gift. When that person is also a renowned marketing expert and legendary copywriter, I not only listen, I also want to pass along that advice along to you. […]

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Tips from an Online Marketing Master – Part 1

Anyone interested in learning effective PR and marketing strategies, new and old, should get their hands on David Meerman Scott’s just-published fourth edition of The New Rules of Marketing and PR. First published in 2007, The New Rules is an international bestseller for publisher Wiley with more than 300,000 copies sold in more than 25 […]

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Marketing Lessons from the Hostess Twinkie

On Dec. 10, the last batch of Hostess Twinkies went on sale accompanied by moans, groans and a “Save the Twinkie” Facebook campaign from the cream-filled cake’s devoted fans. Hostess Brands, the company that baked Twinkies, had declared bankruptcy and liquidated. But as deaths go, the Twinkie’s was short-lived. On Monday, it’s scheduled to reappear […]

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Get Great Publicity by Writing Op-Eds

Some of my favorite articles in any newspaper, magazine or online news website are the op-eds – the opinion pieces written by people who don’t work for the publication. Well-written op-eds allow me to see issues and events from unexpected perspectives. Even if I don’t ultimately agree with the writer, I enjoy reading a carefully […]

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Make Sure Your Website Has the Right Stuff

Most people realize, whether they’re running a business, a professional practice, selling their product or book, or building their brand, they need to have a website. Having a spot on some other person’s or business’s site, whether it’s a profile on LinkedIn or a book on Amazon, isn’t the same – and it isn’t enough. […]

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The Most Rewarding Marketing Mistake I Ever Made

Recently, a colleague asked me, “What was the most rewarding mistake you ever made in business?” It’s a great question, and I quickly had an answer for him because it was an incredibly painful mistake. However, it proved to be an invaluable lesson that has served me well in the years since. I’m sharing so […]

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Simple Strategies for Building Your Social Media Audience

Sometimes it seems as though social media changes every day. That can be great, for instance, when a networking site makes access easier. Heck, you don’t even need a computer anymore to check your friends’ news on Google+, or to see the trending topics on Twitter. But others are downright aggravating. Just a year ago, […]

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Are Your Social Media Followers Fake?

A client came to us recently for help building her social media connections. She already had a few thousand followers – a nice number! – that she’d gotten with the help of another firm. But she’d become suspicious of their strategies and canceled her contract. Two weeks after she came to us, more than 1,600 […]

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