Use Social Media To Promote Your Small Business

No one really needs to convince me how great social media is for connecting you to your customers – and keeping you connected – but the point was reinforced perhaps better than ever this week when I was chatting with Jay York, our senior social media strategist. Jay was telling me about Datz, a restaurant […]

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Hail To The Cheese! Social Media’s Growing Role In How We Interact

Sometimes my timing is great even when I don’t realize it. Last week, when I wrote about how social media can make or break your brand, one of the points I tried to get across was that social media allows you to respond quickly to customers’ questions and concerns. It helps you build one-on-one relationships […]

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How Social Media Can Make Or Break Your Brand

Often – much too often in my view – I talk with CEOs who are still resistant to getting involved with social media. It’s as if they view sites such as Facebook and Twitter as little more than pesky annoyances that are irrelevant to what they do. But, they fail to recognize just how powerful […]

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Give Your Social Media Efforts The Gourmet Touch

If you and your company haven’t gone all in with social media by now, it’s time to make the commitment as you solidify your marketing plans for 2016. Long gone are the days when you could afford to be a dabbler in social media. It’s developed into a full-fledged profession all its own, and many […]

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The Media May Take A Holiday Break, But You Shouldn’t On Social Media

Holidays can be a challenging time to reach the media. Just as you and I might take some time off, so do many print journalists and people who work in TV and radio. That leaves just skeleton crews to handle breaking news or read story pitches coming in. But don’t forget that, beyond the traditional […]

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5 Biggest Social Media Mistakes

Social media sites have become a powerful way to market your brand, but by now everyone should know that they present pitfalls as well. Companies end up apologizing over ill-advised tweets. Individuals create controversy with Facebook posts they no doubt thought were innocuous. […]

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Sometimes You Can DIY PR

When To Do It Yourself And When To Call In the PR Pros Every homeowner faces these sorts of situations sooner or later – and usually sooner. A bathroom faucet is leaking. An electrical outlet is dead. The washing machine stopped in mid wash. Hmmm, you say to yourself as you rummage through your toolbox. […]

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Staying Relevant in Today’s Fast-Moving Media World

One of the wonderful things about the age in which we live is that your opportunities to spread the message about yourself or your brand are greater than ever because of the Internet. But here’s the thing. Everyone else – your competitors included – have those same opportunities. […]

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Make The Media Want You

Insider Tips For Thinking Like A News Organization When I first started EMSI, I realized that to get the media’s attention I needed to think like a news organization, whether it was a newspaper, magazine, talk radio or TV show. Early on, it became very apparent to me that I really serve two clients – […]

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Turning Your Leads into Sales

The Long And Fruitful Courtship Of Prospective Clients And Customers One lesson I’ve learned in the marketing and public relations game over the years is that gathering leads is not just about trying to reach a point where you can close a sale – it’s about building a relationship. Sure, it’s understandable that people want […]

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Why The Latest Social Media Trail Leads To Instagram

Whenever I think I’ve heard the last word on ways social media can give an added boost to how businesses market themselves, new information arrives that leaves me wondering: Are we just starting to see the tip of the social media iceberg? I was reminded once again of this ever-evolving situation when EMSI social media […]

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New Twitter and Facebook Changes To Impact Your Brand

Social media sites always seem to be tinkering with what they offer and how we interact with their products. Sometimes that tinkering leads to exciting results. Sometimes it’s just confusing, even to me and I lead a public relations firm that assists clients with their social media campaigns! […]

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Successfully Harnessing Your Social Media Marketing

Most of us check in at least occasionally on social media these days. Maybe we share a photograph of our children or grandchildren. Maybe we wish a friend happy birthday or “like” someone’s post about a concert he or she attended over the weekend. […]

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3 Tips for Effective Social Media Marketing

People often ask me how social media works as a marketing tool — especially after I’ve explained to them that they should limit using Facebook and Twitter to ask followers to buy their product or service, visit their website or read their blog. “How will I ever sell anything that way?” they ask. You are […]

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Building Your Ideal Following on Social Media

Starting anything from scratch can be tricky – especially when you don’t know the tricks! For people who’ve got the basics of online social networking and not much more, launching an account on Twitter, Facebook or Google+ is often downright frustrating. How do you get your target audience to “like” and follow you if they […]

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Find Great Publicity on Local TV Stations

I often emphasize the need for a multi-media approach to public relations: getting your message out on at least a couple of the traditional media (radio, print, TV) that your target audience is using while also building your social media marketing. But people sometimes tell me, “I just don’t have time for lots of radio […]

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