What Is The Book Industry Telling Fiction & Business Authors About Traditional Publishing? The same things we are! It was nice to get that validation earlier this month at the 31st annual Cocoa Beach Writers Conference. Our vice president for media operations, Alex Hinojosa, attended as a workshop speaker – and took the opportunity to attend a […]
Tag: roi of public relations
The True ROI of Public Relations: What Do You REALLY Get From a PR Campaign
The truth is, the ROI of PR is very different than the ROI of advertising and no less valuable. But, because of the differences, it requires an altogether different yardstick than advertising’s traditional cost-benefit analysis. […]