Tips For Publishing Your Own Book

Publishing a Business Book? Make Sure It Looks as Smart as You I’ve said it before and I’ve done it myself: If you’re a professional or business person, writing a book that shows off your expertise is a wonderful way to market your service or product. It sets you apart from your competition and readers […]

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The True ROI of Public Relations: What Do You REALLY Get From a PR Campaign

The truth is, the ROI of PR is very different than the ROI of advertising and no less valuable. But, because of the differences, it requires an altogether different yardstick than advertising’s traditional cost-benefit analysis. […]

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