Do You Want to Be On the Big Talk Shows? Then You Need to Get the Media Talking About You

It is totally valid to aim for appearances on the top TV and radio talk shows – that’s the brass ring we all hope for. But the best and most effective way to get the attention of top show hosts and producers is to already be in the media, on the news, building buzz. And to accomplish that, you should embrace every marketing and PR opportunity in order to heighten national attention and raise consumer awareness of your company and products. […]

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The Road to Celebrity Can Have Many Twists and Turns

In today’s celebrity-driven culture, there are plenty of opportunities for people in just about every profession to become celebrities within their fields, and then go beyond. There was no way of knowing 20 years ago that today we’d have reality TV shows featuring celebrity chefs and hairstylists, celebrity interior designers and financial advisors. We even have a celebrity dog trainer, Cesar Milano, who has his own cable TV show, The Dog Whisperer. […]

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