Make The Media Want You

Insider Tips For Thinking Like A News Organization When I first started EMSI, I realized that to get the media’s attention I needed to think like a news organization, whether it was a newspaper, magazine, talk radio or TV show. Early on, it became very apparent to me that I really serve two clients – […]

Read More…

Turning Your Leads into Sales

The Long And Fruitful Courtship Of Prospective Clients And Customers One lesson I’ve learned in the marketing and public relations game over the years is that gathering leads is not just about trying to reach a point where you can close a sale – it’s about building a relationship. Sure, it’s understandable that people want […]

Read More…

Is The New York Times Out of Your Reach?

How Blogs Provide A Boost As You Climb The Media Mountain Whenever you try to get the word out about a product or service, you want as many eyeballs (and the people attached to them) viewing your message as possible. That’s why I think that, for so many people, traditional print media such as the […]

Read More…

Why Talk Radio Remains A Great Venue For Publicity

A day in my life usually involves phone or email conversations with prospective clients.  They always have questions about how they can better their position to promote themselves and/or their business. But one line of questioning I always find mystifying deals with talk radio, a medium I love and we’ve made great use of for […]

Read More…

Why Q4 Publicity is Critical to Your Bottom Line

Labor Day is right around the corner and, while the barbecue lover in me thinks only of ribs on the grill, my inner businesswoman is saying, “Fourth quarter, dead ahead!” I like to get a running start planning for the all-important Q4 for a number of reasons. For one, it’s our last opportunity to hit […]

Read More…

Tips for Overcoming a Fear of Public Speaking

Recently, I was asked to be a panelist for a webinar about using the power of publicity to achieve your goals. The participants asked great questions. The first: “How do you step into the spotlight when you don’t like the spotlight?” Getting media attention and speaking engagements – the spotlight – goes right to the […]

Read More…

Could Your Message Hit the Next Media Home Run?

Just yesterday, Better Homes and Gardens interviewed one of our clients after learning about her from our invitation to review her new book. We were pleased – the 91-year-old magazine is an American institution with 7.6 million readers! That wasn’t the first great media placement for this client, a psychologist specializing in the emotional health […]

Read More…

Are You Ready to Celebritize Yourself?

Take My Quiz to Find Out In my book, Celebritize Yourself, I write about my three-step method for increasing your visibility in order to promote your business, product, professional practice or book. It’s all about becoming an expert “celebrity” – someone journalists and talk show hosts turn to for informative and/or entertaining content. Celebritizing yourself […]

Read More…

Keep Web Visitors Returning With Blogging

If you want your website to show up in Google searches (and you do!) you need to post fresh, engaging content on a regular basis. That also gives visitors a reason to keep returning to your site and to linger there awhile. Many people do this by featuring a blog on their site. It’s a […]

Read More…

Decking the Halls Doesn’t Mean Slowing Down

While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let’s face it, the media still needs people to interview to generate content. So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage. […]

Read More…

What Are the Building Blocks of a Modern-Day PR Campaign?

While the media has been specializing in reinventing itself every few business quarters, the business of marketing has been slowly evolving, trying to keep up with the changes. As each of these new areas of outreach emerges, our tactics as PR strategists are changing with the times. […]

Read More…

So, How Many People Am I Going to Reach?

With all the new technology available to us through the Internet, including the ability to track Web site visitors from their referring page to our own Web sites and even tracing how long they spend on each page, it reminded me how the emphasis on numbers and tracking have muddied the marketing waters. […]

Read More…

Going Away for the Holidays? The Media Won’t

The media doesn’t shut down during the holidays. The newspaper still arrives at your door every morning and when you turn on the radio or TV, you’ll find all the same shows are on the air. Admittedly, the holiday staff are the people who drew the short straws – but there they are on the air, behind the scenes, writing stories and generating the news we consume daily, without fail, even during our most cherished holidays. […]

Read More…

So, What’s The Value of All My PR Efforts, Anyway?

I tend to use this space as a “how to” venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relations efforts. […]

Read More…

New York Times Bestselling Author, Michael Levin, Shares His Insight On Business, Books and Ghostwriters

We live in an era where the Internet is turning practically every business, service, or consultant into a commodity judged primarily, if not only, on price. In other words, the only way a lot of people are able to get business is by competing on price, and the rule in business is that any business you get by competing on price, you’ll lose when someone undercuts your price. […]

Read More…

Subscribe to the PR Insider.

Sign up for the PR Insider Newsletter to receive weekly publicity tips to get you featured in the print publications and on TV and radio.

  • This field is for validation purposes and should be left unchanged.