5 Myths About Publicity: What It Does And Who Gets It

Judging from the questions I’m asked by people from every walk of life, misconceptions about publicity – what it can do and who can get it – abound. By definition, publicity is media coverage you get because you’re deemed to be of interest to an audience. If a journalist or talk show host thinks you […]

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Discounting The Value Of Digital Publications – Get With The Times

Something I still hear from many clients is they’re excited about appearing in the traditional print version of a publication, but they’re not quite as thrilled about articles that appear online. Perhaps their reaction is only natural. Most of us grew up with traditional print playing a role in our lives. The local newspaper printed […]

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Are You Set Up For A Successful Social Media Campaign

After months – or more likely years – of hearing about how you need to include social media as a vital part of your branding strategy, you’re finally convinced.

You’ve decided to take the plunge!

But hold on there! While you want to take advantage of this up-to-date venue for promoting your personal or business brand, are you properly prepared to take on a social media campaign that will accomplish your goals? […]

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Content Is Still King With Print Media – Whether Traditional Or Online

It’s hardly a secret that the print media has undergone a drastic evolution in recent years – and generally not for the better in the eyes of anyone who always enjoyed picking up the morning newspaper off the driveway to go with their cup of coffee. The latest gloomy news happened just this month when […]

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Is Your Reputation In Peril? Let Social Media Ride To The Rescue

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social media can do even more than that! It’s also a vital tool for keeping your reputation shiny at a time when anyone can take to the internet and write a […]

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What Word Best Describes Your PR Campaign? Momentum or Quicksand?

The media has shortened all of our attention spans. Consumers are used to paying attention to just about anything for eight minutes, then there’s usually a commercial. Websites have mere seconds to grab a visitor’s attention before that bored visitor moves on to another website. In a car, drivers and passengers often switch the radio […]

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How PR Can Help Mend Your Broken Reputation

I’m happy to report that the Internet remains one of the most powerful tools around for helping you build your brand, whether your goal is to promote yourself, your business or both. I’m not so happy to report that there’s a downside. Unfortunately, the Internet is also a tool that your detractors can wield to […]

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Don’t Be Bashful! Self-Promotion Is Essential For Building Your Brand

We’ve probably all been at social gatherings where one person monopolizes the conversation and drones on endlessly about his or her extraordinary achievements and experiences. By evening’s end, you walk away shaking your head and thinking to yourself, “What a shameless self-promoter. I hope I’m never like that!” […]

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How To Squeeze The Most Out Of Every Print Appearance

  When I chat with our clients about the print coverage we’ve been getting for them, I always ask what they’re doing to get the greatest mileage out of all that coverage. Way too frequently the answer is either “little” or “nothing,” outside of possibly posting a link to the article on their website. What […]

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An Active Presence On Social Media Can Head Off Bad Publicity

I’m going to guess that if you wanted to track down the origin of consumer complaints, you would end up somewhere around the very first time humans got together to trade goods and services. Being unhappy with a transaction is a universal feeling – and was probably just as frustrating thousands of years ago as […]

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Recommended Reading: 3 Articles That Explore And Extol Social Media’s Impact

  This week three articles came across my desk that resonated with me because they reinforce, and state beautifully, some of the things that we at EMSI have been saying about the value of social media for quite awhile now. These articles were such an inspiration that I nearly decided to burrow through old PR […]

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If They Can Attract The National Media Spotlight, So Can You!

One of my favorite moments each day comes during our morning meeting at EMSI when my team shares some of the success stories we’ve had landing our clients appearances in print, on TV and on radio, or building their brand on social media. And recently, we’ve had some really great “hits” for our clients. One […]

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Make Your Passion Part Of Your Personal Branding Effort

Recently, I was chatting with a new client, and hearing his remarkable story reminded me of how we often separate our professional branding efforts from our true passions. And that may not be the best way to go. This particular client spent much of his career working with a famous athlete. That might be interesting […]

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Real-Life Lessons From One Woman’s Personal-Branding Efforts

This morning, I was all prepared to write about personal branding for this week’s PR Insider when, lo and behold, an email popped into my inbox that made my points even better than I could. It was a completely unsolicited testimonial from a client who wanted to acknowledge how our efforts played a part in […]

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Trump, Carson And The Power Of Books As Marketing Tools

For years I have urged clients (and non-clients for that matter) to write a book as a way to define their brand and their message. My point has always been that when you can promote yourself as a published author, it gives you added credibility with the media and is much more impressive […]

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Spending Marketing Dollars Now Can Ease Tax Burden Come April

Financial advisors love to remind us that we should think about taxes all year long, not just the end of the year. Let’s face it, though. Many of us – me included – get so caught up in our day-to-day activities and responsibilities that thoughts of what we can do to offset our tax bills […]

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Is It Already Too Late To Plan Your Holiday Marketing?

Even the jolliest among us find it difficult to think about the holidays this many months in advance, but when it comes to marketing, you have little choice. Now is the time to position yourself, your product or your book if you want to be at the top of the media’s – and your potential […]

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