Journalists Share 6 Ways You’ll Kill Their Interest

It’s always nice to receive emails from journalists thanking us for the content we send them. EMSI has a different approach to publicity than most other PR firms – for one thing, we don’t believe in press releases as a primary tool for pitching the media. Hearing from journalists who appreciate our ready-to-publish articles is […]

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3 Changes to Twitter and How They Affect You

About two months ago, our lead social media strategist started noticing interesting changes involving the Twitter accounts we manage for clients. Tools she and our team routinely used were suddenly disabled. Twitter’s technical support, which hadn’t been good, improved. So, when news broke on Tuesday that Twitter had formally taken steps toward going public back […]

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How – and When – to Write a Press Release

If you’re trying to get publicity from traditional media, occasionally you may need to write a press release. Yes, you read that right, occasionally. Many PR firms and other marketers do rely heavily on press releases, but I’ve found they’re not the best tool for getting the quality and quantity of coverage we promise our […]

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How to Get Publicity from Talk Radio

I’ve gotten back into hosting a talk radio show and giving interviews, and the experience takes me back – way back! – to how I started EMSI Public Relations in the first place. I was, and still am, a huge talk radio listener. It’s educational, entertaining, and the most open of the mainstream media to […]

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Capitalize On the Family in Your Business

Why Your Family Business Makes for Great Marketing I discovered an interesting statistic recently – 90 percent of all small businesses in the United States are family-owned. That got me thinking about the positive impact working with family can have on everything from marketing to sales to customer service. It certainly leads to lots of […]

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Radio Stations – They’re Now Web Sites That Also Happen to Broadcast – Part 2

Article highlights: How radio stations have married social media and traditional media into entertainment powerhouses. Why social media is important if you wish to be a guest. To read part 1, click here! Yesterday I introduced you to Alex Hinojosa, former full-time radio personality and current Senior Campaign Manager at EMSI. Alex was working as […]

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What Should Your “Promotional Tagline” Be?

In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on. […]

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Going Away for the Holidays? The Media Won’t

The media doesn’t shut down during the holidays. The newspaper still arrives at your door every morning and when you turn on the radio or TV, you’ll find all the same shows are on the air. Admittedly, the holiday staff are the people who drew the short straws – but there they are on the air, behind the scenes, writing stories and generating the news we consume daily, without fail, even during our most cherished holidays. […]

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So, You Want to Be The Next Big Talk Show Star?

We’ve all said it at least once in our lives. It usually happens when we’re watching TV and a talk show host is stumbling over their words or simply… […]

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Harry Potter Just Made $476 Million – And How is YOUR Business Doing?

Just last week, the latest Harry Potter film chalked up a record-breaking $476 million for its opening weekend. And, Warner Brothers is also spending advertising dollars promoting its summer 2012 blockbuster The Dark Knight Rises, the last chapter in director Christopher Nolan’s Batman film trilogy. The release of the trailer trended high on all the news search engines over the last two weeks, and according to some fans, added more reasons to see the Potter opening weekend debut. […]

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Getting Results: How Timing and Creativity Can Get You Booked

Just last week, I showed you an interview I did with Lisa Hess, our TV campaign manager, about a typical day in her life here at EMSI. In it, we learned a lot of the different things she does in order to get our clients booked. Although I can always count on Lisa to arrange good TV bookings each week, last week she outdid herself with 4 national TV appearances and 5 local TV appearances on network affiliate stations. So I thought it might be helpful as a follow-up to share with you how she got these bookings. […]

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A Day in the Life of a PR Pro

Finally, when you get on TV, don’t sell. Educate. People fast-forward through commercials because they hate being sold all the time. If you try to sell in your segment, they’ll fast-forward through you, too. If you educate and provide the viewers with information that can help them in their lives, they’ll be far more inclined to buy what you’re selling. […]

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Why You Need To Use Social Networking?

I use social networking as a key way of reaching out to my potential clients as well as those in the marketing community who want to use my columns for their Web sites, invite me on their shows as a guest, and even hire me as an expert speaker – all of which drives my business. […]

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The Joy of Teamwork: A Peek Inside Some Solid PR Campaigns

Our senior strategist is always there, along with the appropriate campaign managers from the different mediums we cover – TV, radio and print. When we get together with the client, sometimes we just talk for a little while about the areas of their expertise they feel most passionate about, and then we describe our process: Our senior strategist pours over their material and then researches what the media is covering regarding their topic, and he writes the appropriate pitches or articles that match up with the campaigns our clients have purchased. Then, the different campaign managers walk them through the logistics of each campaign and we’re off to the races. […]

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Why Can’t I Just Talk About My Book On The Air? Why Using the Media to Sell Books is a Finesse Play

Authors expect they can use the media as a venue to talk about their books, while the media is only interested in them for their expertise and the information or entertainment they can offer their audiences. […]

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So, Where Are Your Sales?

Whether you are selling a book, a product or a service – exposure is the first and primary goal of marketing. While exposure doesn’t guarantee sales, any hope of generating sales can only result from getting in front of your potential consumer. But, when your product receives that coveted exposure to the masses, the X-factors in play become whether or not consumers will like what they see. Your product will either be exactly what the consumer is looking for, or it won’t. […]

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Get Customers Influencing Stores to Stock Your Product

Whether you know it or not, when you ask for something special, you are participating in a phenomenon one of my clients called, “reverse distribution.” Your request triggers a call to a manufacturer or distributor, specifically to get that product for you. On the other end, there is a business that is now going to fill an order they would not have received, had it not been for you asking for that specific product. […]

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How Charlie Sheen’s Use of Talk Radio Demonstrates the Medium’s Influence over Everything Else

A good radio interview can fuel social media, because it gives you something to tweet about. It also works well in conjunction with print coverage and appearances on local and national TV, because it provides a longer form format for your message. Whereas an article may only be 500 or 600 words or a TV appearance only 3 to 5 minutes, a radio interview can run anywhere from 10 minutes to an hour, depending on the show and how interesting you are to the host and the listeners. […]

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