Sometimes You Can DIY PR

When To Do It Yourself And When To Call In the PR Pros Every homeowner faces these sorts of situations sooner or later – and usually sooner. A bathroom faucet is leaking. An electrical outlet is dead. The washing machine stopped in mid wash. Hmmm, you say to yourself as you rummage through your toolbox. […]

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Staying Relevant in Today’s Fast-Moving Media World

One of the wonderful things about the age in which we live is that your opportunities to spread the message about yourself or your brand are greater than ever because of the Internet. But here’s the thing. Everyone else – your competitors included – have those same opportunities. […]

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The Value Of Broadening Your Publicity Aim

On occasion, a client leaves me shaking my head when they debate the value of a broad publicity campaign that takes in publications both small and large. They want to narrow their aim to a few top-tier media outlets or specialty publications, and they pooh-pooh the idea that lesser-known venues hold any value for them. […]

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If You’re Not Focusing On Women, Your Marketing Plan May Be Missing Out

The U.S. women’s soccer team had the whole country cheering this past weekend as this gritty and talented group of young women brought home the 2015 World Cup trophy. It was a dazzling display of athletic dominance that made the whole country proud, from the president down to the neighbor across the street. […]

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Why Social Advertising in 2015 Can Impact Your Bottom Line

Like most people, I hate getting a bad deal!  Whether I’m buying a new car or eating at a nice restaurant or shopping for a pair of shoes. When I spend money, I want to feel I’m getting the best value for my dollars. Companies and professionals are the same.  When it comes to their […]

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New Twitter and Facebook Changes To Impact Your Brand

Social media sites always seem to be tinkering with what they offer and how we interact with their products. Sometimes that tinkering leads to exciting results. Sometimes it’s just confusing, even to me and I lead a public relations firm that assists clients with their social media campaigns! […]

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Does PR Influence Your Sales?

In almost every conversation I have with prospective clients, I’m asked, “How many sales can I expect from this campaign?” Or I’m told, “I’ll know you’re successful when I see a big jump in sales.” That’s an expectation PR professionals are used to hearing; it comes from the biggest boardrooms and the smallest mom-and-pop shops. […]

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Why You, Too, Can Get National Media Exposure

What is it that makes you say, “I had a really great day at work today?” The answer may not be as obvious as one might think. For instance, if you’re a salesman, it’s probably not only closing some deals, but also making the sale that you know will perfectly solve your customer’s problem. As […]

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Find Great Publicity on Local TV Stations

I often emphasize the need for a multi-media approach to public relations: getting your message out on at least a couple of the traditional media (radio, print, TV) that your target audience is using while also building your social media marketing. But people sometimes tell me, “I just don’t have time for lots of radio […]

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Why a ‘Nobody’ Is Getting So Much Publicity

We weren’t Dr. Jaime Kulaga’s first choice for a PR firm. “The first publicist I went to said, ‘What are you thinking, self-publishing your book?’ And ‘What are you thinking, going up against a lot of well-known authors?’ ” Dr. Kulaga recalls. “They said I was a nobody, so they wouldn’t benefit from representing me. […]

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3 Ways To Protect Your Brand From a Social Media Mayday

US Airways reminded everyone Monday that humans make mistakes. But not everyone represents a major brand and shares a mistake that large on social media. Errors as grandiose as US Airways’ end up in headlines around the country. It’s more than embarrassing – it can affect the airline’s bottom line. The brand is now forever […]

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How A Pie In The Sky Idea Became Reality

Marketing Efforts Soar When You Think Outside the Box A prospective new client for us at EMSI had big plans for March 14 – National Pi Day. Patrick Walsh, CEO of AirSign Aerial Advertising, had teamed up with Ben Davis, the artist known as ISHKY, to create a surprise spectacle in the skies over the […]

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How to Grow Your Public Speaking Business

Spring and summer are busy times for booking professional public speakers. Businesses and industries are planning conferences, trade shows and training events. Colleges and universities are looking for commencement and motivational speakers. Are you hoping to receive some of those invitations? If so, what are you doing to ensure you’ll appeal to the organizations seeking […]

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3 Must-Do’s on Social Media to be “Real”

It’s become a fact of life: If you want to build your brand or promote yourself or your business, social media marketing absolutely must be part of your overall strategy. Marketers get it: 97 percent of those surveyed for the 2013 Social Media Marketing Industry Report say they use social media; 86 percent say it’s […]

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Tips for Overcoming a Fear of Public Speaking

Recently, I was asked to be a panelist for a webinar about using the power of publicity to achieve your goals. The participants asked great questions. The first: “How do you step into the spotlight when you don’t like the spotlight?” Getting media attention and speaking engagements – the spotlight – goes right to the […]

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