How To Make Your TV Interview A Rousing Success

Landing a television interview is a promotional coup that’s your chance to reveal to the world – or at least a portion of it – your charm, wit and intelligence while promoting your business, your book or product, but most importantly, yourself. Before you get too caught up reveling in the moment, though, you need […]

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Are You Ready for the TV Spotlight?

One of the many great ways to gain publicity is to go on television and share your expertise with a wide audience. It’s such a perfect venue for getting your message across. Viewers at home see you, get a feel for your personality and learn something about what you have to offer them. For these […]

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Is personal branding the new marketing frontier?

Turn on the television, pick up a newspaper or visit the Internet and you will be inundated with messages about brand products. Tide is a brand. Pepsi is a brand. Nike is a brand. And so are you – or at least you should be. Personal branding has gotten a lot more buzz in recent […]

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Tips for Making the Most of Your Print Interview

Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist. […]

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December is National Business Plan Month

December is National Write a Business Plan Month – so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker or an author, you’ll need to start with a business plan. […]

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3 Easy Tips for Getting Yourself Publicity

Last week, we received this email from a journalist: “I have to tell you how grateful I am that you send these articles!  I am down from a three-person office to just me!!! These articles help me keep the magazine looking good!” We’ve been getting more and more notes like that in recent years as […]

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Does PR Influence Your Sales?

In almost every conversation I have with prospective clients, I’m asked, “How many sales can I expect from this campaign?” Or I’m told, “I’ll know you’re successful when I see a big jump in sales.” That’s an expectation PR professionals are used to hearing; it comes from the biggest boardrooms and the smallest mom-and-pop shops. […]

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Why You, Too, Can Get National Media Exposure

What is it that makes you say, “I had a really great day at work today?” The answer may not be as obvious as one might think. For instance, if you’re a salesman, it’s probably not only closing some deals, but also making the sale that you know will perfectly solve your customer’s problem. As […]

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Off for Memorial Day? Clean Up Your Online Presence

On Monday, many of us will close our shops and businesses and take time to reflect on the 1.3 million Americans who have lost their lives in defense of our nation. Some of us will attend parades and other tributes; others will plant flags in cemeteries; still others will honor the fallen by volunteering their […]

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Find Great Publicity on Local TV Stations

I often emphasize the need for a multi-media approach to public relations: getting your message out on at least a couple of the traditional media (radio, print, TV) that your target audience is using while also building your social media marketing. But people sometimes tell me, “I just don’t have time for lots of radio […]

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Using Social Media to Boost Book Signings

Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience. It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not […]

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4 Tips for Sharing Your Publicity on Social Media

If you’re building your credibility and visibility by seeking publicity from the mass media, you’ll get much greater returns if you share that publicity online. That means posting it on your website, where visitors will see you have the endorsement of journalists and radio and TV talk show hosts (credibility). It also means sharing links […]

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Pi In The Sky

A pie-in-the-sky goal, according to Dictionary.com, is “preposterously optimistic.” Last night we learned preposterous is always possible. But first, a quick back story… In the summer of 2012, CEO Marsha Friedman other team members of EMSI Public Relations including me were scouting locations in Wesley Chapel, Fla., to relocate the headquarters of this national marketing […]

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3 Must-Do’s on Social Media to be “Real”

It’s become a fact of life: If you want to build your brand or promote yourself or your business, social media marketing absolutely must be part of your overall strategy. Marketers get it: 97 percent of those surveyed for the 2013 Social Media Marketing Industry Report say they use social media; 86 percent say it’s […]

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To Get Folks Talking, Strike an Emotional Chord

3 Qualities of Successful Publicity I’m constantly entertained by the creativity businesses display as they seek publicity to keep their name in front of audiences and build their brand. While some efforts are more successful than others, invariably the best ones remind us that we need to think beyond the obvious. To get people talking […]

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4 Marketing Must-Do’s for 2014


Top 4 Marketing Mistakes to Avoid in 2014 I love the fresh-scrubbed feel of a new year. It’s a great time to set goals for myself and my company, which always fires me up and inspires me to charge ahead. I do more looking forward this time of year than looking back, but it is […]

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A Crash Course in Crafting Press Releases

People often express confusion about press releases – when to use them and what information to include. They can be a helpful tool, and they’re not difficult to write once you know how. So I thought I’d offer PR Insider readers a little Christmas gift today: tips from a veteran journalist on writing effective press […]

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Which Social Media Platforms are Right for You

If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. But there are so many from which to choose nowadays! In addition to the biggies like Facebook and Twitter, we have lots of newcomers, including Instagram, Pinterest and Tumblr. Additionally, some of the older platforms have undergone […]

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