Timing is Everything When Big News Happens

An otherwise quiet Friday in our office quickly ratcheted up to high-alert level this past week when a major news story broke and journalists from far and wide pounded on our doors – or at least our email inboxes! Just like that, our print-campaign team was extraordinarily busy – and extraordinarily thrilled! We happened to […]

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Are You Giving Your Online Reputation The Attention It Needs?

Everyone’s favorite kite-flying and stove-making founding father, Benjamin Franklin, once said that it takes many good deeds to build a good reputation, but just one bad deed to lose it. And, to my knowledge, Ben never even encountered the internet! He definitely was on to something, though, and what was true way back in the […]

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Fishing For PR? Always Grab The Wide Net!

Each morning our team assembles in our conference room for a meeting that includes a little brainstorming mixed with reports on how well things are going with our clients. This is the time when we tackle some of life’s thornier questions, such as: What do you do when a major publication wants a client’s comments […]

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4 Reasons You Should NOT Seek The Media Spotlight

On most days it’s my goal to explain to people the benefits of PR and how landing an interview in print, on the radio or on TV can add to their credibility and help establish them as sought-after authorities in their fields of expertise. But as I know it to be true that there’s an […]

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How Social Media Can – And Can’t – Help You Survive PR Calamities

Everyone has a PR misstep every now and then, but few brands have experienced the kind of unmitigated publicity disaster that United Airlines has dealt with the last couple of weeks. Certainly, I hope you haven’t. By now I’m sure you and nearly everyone you know have seen that viral video of a United Airlines […]

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You’ve Got Publicity, Now Where Are The Sales?

After all these years of writing and speaking about the ROI of publicity, I still sometimes hear from people who say they had a great publicity campaign but “it didn’t work.” They were disappointed that they didn’t get the increased sales of their products, books or services they hoped for. If they really had a […]

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Media Exposure Is Marketing Gold – When You Know How To Use It

Recently I gave a talk to a room full of professional speakers, almost all of whom also have published books to promote their brands and build their credibility, and I brought with me a twofold message. First, I discussed steps they could take to get the media’s attention. Then I followed up with something just […]

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Plan Your 2017 Marketing And Reduce Your Tax Bill At the Same Time

Have you ever noticed that often in life we fail to take advantage of all the opportunities available to us – even when we knew or should have known they were there for the plucking? Let me give you an example of what I’m talking about that’s relevant as the end of 2016 comes roaring […]

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The Right – And Wrong – Times To Take Advantage Of News To Promote Your Brand

One of the things I encourage people to do – and which we at EMSI regularly do on behalf of our clients – is to tie their message to what’s happening in the news or what’s trending on social media. It’s a great strategy for promoting your personal or business brand and under the right […]

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Managing Your Expectations For Social Media Marketing

I’ve found that sometimes even clients who are enthused about their social media campaigns aren’t always clear on what to expect from them. Their usual ways of measuring success – such as how many leads or sales were generated – don’t really apply with social media marketing, and that leaves them puzzled. […]

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Sizing Up The Value Of Social Media

Social media has been a critical piece of the brand-building puzzle for so many years now that you’d think its value no longer needs explaining. Yet every time I think we’ve reached the point where explanations are unnecessary, something occurs that reminds me that maybe that moment hasn’t arrived just yet. […]

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3 Things To Consider When Hiring Someone To Handle Your Social Media

As recently as a year or two ago, it was common for me to have conversations with CEOs – especially older CEOs – who just didn’t “get” the entire social media phenomenon. They gave me a lot of pushback when I tried to persuade them that they were missing out if they weren’t making use […]

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What Word Best Describes Your PR Campaign? Momentum or Quicksand?

The media has shortened all of our attention spans. Consumers are used to paying attention to just about anything for eight minutes, then there’s usually a commercial. Websites have mere seconds to grab a visitor’s attention before that bored visitor moves on to another website. In a car, drivers and passengers often switch the radio […]

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How PR Can Help Mend Your Broken Reputation

I’m happy to report that the Internet remains one of the most powerful tools around for helping you build your brand, whether your goal is to promote yourself, your business or both. I’m not so happy to report that there’s a downside. Unfortunately, the Internet is also a tool that your detractors can wield to […]

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You Don’t Have To Be A Celebrity To Be Celebritized

As I’m sure you’ll agree, there’s nothing like a little good news to make arriving at the office for another day of work worthwhile. Just this morning the whole team here at EMSI celebrated when one of our print campaign managers revealed she had arranged an interview last night for a client with CNNMoney.com.  But […]

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Recommended Reading: 3 Articles That Explore And Extol Social Media’s Impact

  This week three articles came across my desk that resonated with me because they reinforce, and state beautifully, some of the things that we at EMSI have been saying about the value of social media for quite awhile now. These articles were such an inspiration that I nearly decided to burrow through old PR […]

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Why Small Businesses Shouldn’t Ignore Social Media – Even If They Could

When it comes to social media, I suspect that a certain segment of the 55 and older crowd may still have something in common with a successful businessman I recently spoke with. Intellectually, he knew he should be on social media. He understood he could use it to grow his brand and reach people he […]

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Getting The Media’s Attention During The Political Season

If you think getting the media to notice your publicity efforts is tough enough already, be prepared. It might be about to get even tougher! In the coming year, politics is certain to dominate the news cycle. That raises the question: How do all of us who are not Donald Trump or Hillary Clinton hope […]

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