3 Key Elements That Can Get You Spotlighted In National Media

Anytime a PR effort results successfully in coverage by a major media outlet, you are entitled to a little celebration. But, of course, it’s even better when those successes multiply – and then multiply some more. That’s what happened recently with one of our clients, a financial professional who was able to build her authority […]

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Getting Media Coverage Is Just The Start; Now Put It To Work For You

I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been ecstatic! But in fact, he was underwhelmed. “I don’t […]

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Big Interview? Engage The Host And The Audience Will Take Care Of Itself

It’s finally happened! You’ve been working on your publicity efforts, trying to land a radio or TV interview, and now the show is scheduled. Since this is what you wanted, why are you starting to nervously ask yourself: What have I done? Jitters! Stage fright! Call it what you will, it’s perfectly normal to get […]

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4 Factors That Will Determine Your PR Failure Or Success

When we scored an interview with Fox News for one of our clients last week that went global, I was both thrilled for the client, and also reminded once again of what it takes to achieve success in the publicity world. Many elements go into every campaign, but I think the following two factors are […]

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4 Tips For Creating Successful Media Pitches

Anyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […]

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Why Publicity is the Next Step for Online Influencers

Practically all of us are on social media these days, but some of us have found ways to make a bigger splash than others. These are the people who have become known as social media influencers. They have established credibility in a specific industry, drawn a ton of followers, and each day manage to use […]

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How Social Media Adds Extra Sizzle To Your Other PR Efforts

In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many of our PR Insider subscribers. So, I thought it […]

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 Social Media Marketing Vs. Social Media PR

Regular readers know I’ve been a huge proponent of social media for marketing your brand. The reason I’ve felt so strongly about it was because I was one of the early users of social media for marketing my own company.  I quickly saw the incredible opportunities it offered to build my company brand as well […]

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What Can Go Wrong With A Tweet?

It’s so easy these days to sit down with your laptop or your phone, whip out a tweet about whatever pops into your head, and post it for all the world to read. And if you scroll through social media platforms you will see plenty of people doing just that, apparently with little or no […]

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How The Domino Effect Can Increase Your Media Exposure

When you’re trying to attract media attention to promote your brand, you may encounter what can be thought of as a media “domino effect.” What I mean by that is one media opportunity leads directly to another media opportunity, much the way the toppling of one domino can cause another domino to fall. Recently we […]

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Baby Boomers Love Facebook – So You Should, Too

Did you log into Facebook today? Or did you find something else to do to occupy your time? Those questions may seem odd, but they don’t just come out of nowhere. I was intrigued this week to see a USA Today article that reported some people are spending less time on Facebook, whether it’s because […]

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Make Video An Integral Part Of Your 2018 Marketing

As many of you know, I love brainstorming with my team to distill ideas and tips that not only can be useful in working on behalf of our clients, but also to share with you in the PR Insider. This week my creative team and I were in the middle of just such a session […]

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Make Sure The Year Ends With A Marketing Bang – Not A Whimper

With so many years of experience behind us – not to mention the availability of calendars – you would think we would be better prepared for what’s about to come. Yet, year after year, many of us act astonished and caught unaware by this annual, easily predictable time of year that still somehow manages to […]

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Why People Share On Social Media And Why That Matters To Brands

Every day people start their day by checking in on social media – and before too long the sharing of memes, posts, videos and cat pictures starts in earnest on Twitter, Facebook, Instagram and other platforms. What’s driving all that sharing? Lots of things, probably, but to boil it down to its essence, people share […]

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Left For Dead, Radio Adapts To A Digital World

First it was TV that was going to kill off radio, sending it to an early and untimely death. But radio hung in and even thrived. Then it was the internet that was going to finish the job once and for all! But radio shrugged (at least metaphorically), adapted and even capitalized on its supposed […]

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Creativity And Persistence Can Separate You From The Pack In The Publicity Game

Grabbing the media’s attention isn’t always easy. Each day, reporters, editors, TV producers and radio show hosts scroll through a never-ending barrage of email messages, many of which they no doubt delete without even bothering to read. Let’s face it, they couldn’t write about or report on all those topics even if they wanted to! […]

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Want More Print Coverage? Offer Up Your Own Articles

One often overlooked means of getting great publicity is to contribute articles you wrote yourself to publications. Not only does your published byline boost your visibility, it provides an excellent credential. While many of the major national publications don’t accept unsolicited articles, some do set aside space for contributor columns or accept guest columns on […]

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Timing is Everything When Big News Happens

An otherwise quiet Friday in our office quickly ratcheted up to high-alert level this past week when a major news story broke and journalists from far and wide pounded on our doors – or at least our email inboxes! Just like that, our print-campaign team was extraordinarily busy – and extraordinarily thrilled! We happened to […]

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