9 Reasons Why Talk Radio is the Best Promotion for Your Book, Product and Service!

As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. […]

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Why Small Radio Stations Can Be Great Places to Promote Your Book, Product or Service

Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right? […]

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Lee Habeeb Interview: Part 2

Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]

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As Ad Budgets Die…

People have always liked getting more for less. And, during a recession, retailers are known for pulling out all the stops. For example, one local car dealer is offering a 2-for-1 car special – buy one used car, and get one of equal or lesser value for free! […]

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Can the Power of PR Power Your Company Through the Recession?

With the current economic climate, it is more important than ever before for marketing departments to stretch their budgets. Here is a tip how. […]

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It Is NOT Too Late to Promote Your Products for the Holidays!

As talk radio “insiders” we know what the hosts and producers are currently thinking about. Right now, they are gearing up for the pre and post holiday season. Why? Because most producers and hosts go on vacation during the holidays and as a result their show goes on “hiatus.” During this hiatus they run “best of” shows instead of new programming. So in the run up to their vacation, hosts and producers are deciding: who they will be interviewing as guests in December, which shows they will re-run during hiatus and finally who they will be interviewing during the first week of the New Year. The final point is very important to them, as the last thing they want to do when they come back from vacation is to have to scramble for guests.

The advantage for our clients is that we not only understand the timing and scheduling of […]

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Do Enough Consumers Know your Products Exist?

Think about it. Television producers are looking for guests who will entertain and educate their audience. So if your products solve a common problem that faces the masses then TV could be a great promotional medium for you. The challenge is getting on the air and that involves knowing how to pitch your segment idea to television producers so they can see the direct benefit to their viewers. That’s where a professional PR firm comes in. And let me tell you, after we book our clients on a couple of shows…they can’t seem to get enough! […]

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When Should TV Appearances Be Part of Your PR & Marketing Strategy?

TV viewers not only hear you: they see you, they see your product, they see a graph or powerpoint that defines your service. So, if you look good, communicate effectively, and present your message in a way that resonates with the viewers, well…the connection is made! One of our clients told us…

“I found that you get almost instant results with TV. When you appear on a television show, people believe what you have to say and as a result you get to reach tons of people in a ‘real’ way. And the results are tremendous. From one TV appearance alone I got close to 1,000 subscribers to my newsletter.”

Sounds good, right? But, unfortunately, TV isn’t a match for everyone. To know if you qualify as a guest, the question to consider is, “does your message have mass appeal?”

You see, television producers are looking for guests that will keep their audiences tuned in! The more viewers they have, the higher the show’s ratings, the more ad dollars the stations can charge. So, finding qualified guests with a message that will connect with their viewers is an important goal. If you have a valuable segment for TV that meets this criterion, then it’s a win-win for you and the show. […]

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