What you may not realize is that TV and radio talk shows are always looking to interview quality experts who will help them entertain and inform their audiences. Regardless of the product you’d like to promote, with the correct PR strategy you can land these priceless interviews, and when you do, it’s pure marketing gold!
Why are these interviews so valuable? You see, when you or your spokesperson is on the air, you’re on as part of a regular show with a host the audience has come to trust. By interviewing you, the host is giving an implicit endorsement so the listeners believe you – they’re hearing about you from their trusted friend. And they tell their own audience in turn. […]