Okay, first point:
1/ Is your product better suited for a TV commercial or a radio spot? Does it need to be seen to be understood? Consumable products are usually in pill, powder, cream or liquid form—things that don’t need to be demonstrated to be sold. That being the case, consider using radio, a convincing and affordable way to go. Next… […]
It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.
However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.
From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman — author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. […]
Television producers are looking for quality guests who will entertain and educate their audience. And, if your company’s offerings solve a common problem that the masses face then TV could be a great promotional medium for you. One of our clients told us:
“The cost benefit analysis of TV publicity is a no brainer. Not only do you get the benefit of this quality exposure, but the amount of credibility you build is priceless!”
The reason for this is simple. With TV, every person watching your interview will have a front row seat to your message. It’s a visual medium so they can see exactly what your products look like. You can demonstrate their purpose and value to the viewer. At the same time, you’re building trust and the almighty “likeability factor” by expertly answering the anchor’s questions. If you do a great job in all these areas, the audience will connect with you personally and buy into the value of your products. The positioning just doesn’t get any better. […]
Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. […]
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium! […]
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. […]
Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right? […]
People have always liked getting more for less. And, during a recession, retailers are known for pulling out all the stops. For example, one local car dealer is offering a 2-for-1 car special – buy one used car, and get one of equal or lesser value for free! […]
CEO of EMS Incorporated, Marsha Friedman interviews Talkers Magazine founder Michael Harrison about the future of talk radio. […]
As talk radio “insiders” we know what the hosts and producers are currently thinking about. Right now, they are gearing up for the pre and post holiday season. Why? Because most producers and hosts go on vacation during the holidays and as a result their show goes on “hiatus.” During this hiatus they run “best of” shows instead of new programming. So in the run up to their vacation, hosts and producers are deciding: who they will be interviewing as guests in December, which shows they will re-run during hiatus and finally who they will be interviewing during the first week of the New Year. The final point is very important to them, as the last thing they want to do when they come back from vacation is to have to scramble for guests.
The advantage for our clients is that we not only understand the timing and scheduling of […]
In today’s world of publishing, I don’t have to tell you what a challenge it is to get your book noticed. With nearly 300,000 new books hitting the market every year, this is a problem all authors encounter – from first timers to big name celebrities. But once you have the word-of-mouth buzz going, it can spread like wildfire.One of the best methods to get people talking about you and your book is by being interviewed as a guest on talk radio. Why? This medium allows you to talk to a captive audience of affluent, educated and, most importantly, active consumers who are book-buyers. We’ve been one of the country’s top providers of radio show guests since 1990 and, from our years of experience, we’ve seen how instrumental talk radio has been in our daily lives. Talk radio hosts and their guests consistently create thought provoking conversations throughout the country. They’re largely responsible for spreading new ideas resulting in hot trends and lifestyle choices. You and the message of your book CAN be part of this forum that affects peoples lives daily. This is how buzz is built.
The best part? […]