And How It Can Get Your Story in Print By all accounts, traditional print publications such as newspapers and magazines are on their way out. You could have fooled me! As the recent story about Notre Dame linebacker Manti Te’o illustrates, they’re powerful! […]
Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.
So, with competition like that, how do you make the most of your PR campaign and not get lost in the shuffle?
Well, the first step is to look at your message and ask yourself a few pointed questions. Is it newsworthy? Is it consumer related? Could it have a local twist? Is there a visual aspect to it? Is it a topic I can have a long conversation about? What age group am I targeting? Is there an income bracket I’m targeting? […]
Michael Mihalik, author of “Debt is Slavery and 9 Other Things I Wish My Dad Had Taught Me About Money,” featured in the Newark Star-Ledger. Click here to read article online. […]