How To Get Good PR Without the Big Retainers

Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.S. […]

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A Marketing Strategy for Authors That Works!

If you are looking to find out how appearances on television can build your company profile and generate leads to online and bricks and mortar stores, then read on. […]

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What’s The Future of Talk Radio? Michael Harrison Interview, Part 2

CEO of EMS Incorporated, Marsha Friedman interviews Talkers Magazine founder Michael Harrison about the future of talk radio. […]

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Can the Power of PR Power Your Company Through the Recession?

With the current economic climate, it is more important than ever before for marketing departments to stretch their budgets. Here is a tip how. […]

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Building “BUZZ” For Your Book Can Be Fast, Easy and Cost Effective

In today’s world of publishing, I don’t have to tell you what a challenge it is to get your book noticed. With nearly 300,000 new books hitting the market every year, this is a problem all authors encounter – from first timers to big name celebrities. But once you have the word-of-mouth buzz going, it can spread like wildfire.One of the best methods to get people talking about you and your book is by being interviewed as a guest on talk radio. Why? This medium allows you to talk to a captive audience of affluent, educated and, most importantly, active consumers who are book-buyers. We’ve been one of the country’s top providers of radio show guests since 1990 and, from our years of experience, we’ve seen how instrumental talk radio has been in our daily lives. Talk radio hosts and their guests consistently create thought provoking conversations throughout the country. They’re largely responsible for spreading new ideas resulting in hot trends and lifestyle choices. You and the message of your book CAN be part of this forum that affects peoples lives daily. This is how buzz is built.

The best part? […]

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Exclusive Interview with Michael Harrison, Founder of Talkers Magazine, Part 1

Ok… as you probably know, I’m a big vocal supporter of talk radio, not only for its entertainment and educational value, but, also because of its value for promoting books, products and services. One person in particular who shares my viewpoint is the founder of Talkers Magazine, Michael Harrison. And let me tell you, when it comes to someone who has their finger firmly on the pulse of talk radio…this is the man!

A maverick in the world of radio broadcasting […]

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How Positioning Can Fix a Broken PR Campaign

What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that those reading your materials can easily understand the subject and how it compares to others like it. […]

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