You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful.
In either case, one immensely valuable marketing strategy can be summed up in two words: get published!
Now, you may be tempted to dismiss this out of hand…after all, you have a profession, and very likely it isn’t “writer.” But there are many ways to be published and each, separately or in combination, can be incalculably valuable in terms of its contribution to your marketing efforts.
We’re talking about:
* Articles written about you, or by you, which are published in newspapers and/or magazines. They provide great credibility to your position as an expert in your field.
* Op Ed (opinion-editorial) pieces you’ve written that get published. It’s a great way to take a stance on an issue important to your business and get published, and it positions you as a thought leader.
* A book with you as the author—my favorite! […]