“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit. […]
Tag: pr
How Social Media Adds Extra Sizzle To Your Other PR Efforts
In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many of our PR Insider subscribers. So, I thought it […]
Social Media Marketing Vs. Social Media PR
Regular readers know I’ve been a huge proponent of social media for marketing your brand. The reason I’ve felt so strongly about it was because I was one of the early users of social media for marketing my own company. I quickly saw the incredible opportunities it offered to build my company brand as well […]
Are You Giving Your Online Reputation The Attention It Needs?
Everyone’s favorite kite-flying and stove-making founding father, Benjamin Franklin, once said that it takes many good deeds to build a good reputation, but just one bad deed to lose it. And, to my knowledge, Ben never even encountered the internet! He definitely was on to something, though, and what was true way back in the […]
How PR Affects Your World Today
One thing that didn’t exist when I got in the public relations business 25 years ago was the potential for something to – as we like to put it these days – “go viral.” Of course, that was before the coming of the digital world, or as some of the younger people in my office […]
Is personal branding the new marketing frontier?
Turn on the television, pick up a newspaper or visit the Internet and you will be inundated with messages about brand products. Tide is a brand. Pepsi is a brand. Nike is a brand. And so are you – or at least you should be. Personal branding has gotten a lot more buzz in recent […]
The Challenges of Working with Family
A couple of weeks ago, I agreed to be a guest on a radio talk show that I thought would focus on marketing tips. But – as I always warn people preparing for their first talk radio interviews – the host can sometimes take the conversation in a completely different direction. In this case, the […]
How to Get Publicity from Talk Radio
I’ve gotten back into hosting a talk radio show and giving interviews, and the experience takes me back – way back! – to how I started EMSI Public Relations in the first place. I was, and still am, a huge talk radio listener. It’s educational, entertaining, and the most open of the mainstream media to […]
Myths About Publicity
What It Does and Who Gets It Judging from the questions I’m asked by people from every walk of life, misconceptions about publicity – what it can do and who can get it – abound. By definition, publicity is media coverage you get because you’re deemed to be of interest to an audience. If a […]
Are You Ready to Celebritize Yourself?
Take My Quiz to Find Out In my book, Celebritize Yourself, I write about my three-step method for increasing your visibility in order to promote your business, product, professional practice or book. It’s all about becoming an expert “celebrity” – someone journalists and talk show hosts turn to for informative and/or entertaining content. Celebritizing yourself […]
Content Marketing Can Get You Leads and It’s Free
When I suggest to people that they give away their best tips, tricks and advice for free as a means of marketing themselves, some look at me aghast. “But then why would anyone want to buy my book/service/product?” they ask. Because when you provide them with something of value, they not only become familiar with […]
Having Trouble Connecting With the Media?
Try These Tips for Tweaking Your Delivery Article at a glance: Don’t use ‘Please read’ as your email subject line. Do your homework before calling or emailing. Respect the journalist’s time. It’s beyond frustrating to discover that one of the first steps in your media campaign is a doozy. Connecting with the print, radio […]
Afraid of Getting Burned as a Guest on the Radio Hot Seat?
Tips for Taking on the Tough Questions Article at a glance: A lively debate makes for a memorable interview. Prepare yourself by writing down bullet points. Invest in media coaching. What makes good talk radio? Often, it’s a good argument – just the thing a lot of first-time guests hope to avoid. They hear shock […]
Homegrown Goodness Isn’t Just for Tomatoes!
Article at a glance: Local media can position you as a celebrity and expert. A hometown fan base can help you grow. Look for shows, publications that are a good fit. I admit, I’d be on the first red-eye to New York City if I thought I’d land in the chair next to Matt Lauer […]
For Fiction Writers, a Novel Approach to Publicity
Article at a glance: For maximum exposure, establish yourself as an expert. Look to your research, experience, book themes for ideas. Follow the news so you can craft timely pitches. I hear from so many fiction writers who believe their only shot at publicity is through the journalists and talk show hosts who focus on […]
How Does the Mainstream Media Use Social Media?
In radio, one of the largest chains of terrestrial radio stations mandates that their hosts push social media on a regular basis. In fact, on-air personalities are not only judged by their ratings on the air, but they are equally judged by the number of followers and web hits to their online blogs. […]
Decking the Halls Doesn’t Mean Slowing Down
While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let’s face it, the media still needs people to interview to generate content. So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage. […]
Michael Uslan – Executive Producer of Batman Films
Our goal is to make Michael the go-to guy for top tier media when it comes to topics or stories concerning movies or popular culture, and make him recognizable as not only the initiator of the Batman movie franchise, but also as an entertainment guru with industry knowledge and experience that’s helpful and interesting to consumers as well as those in Hollywood. Towards that end, EMSI has steadily booked Michael in electronic media such as Fox Business News, CNBC, Bloomberg TV and BBC Worldwide, as well as print articles including the New York Times, Forbes, The Christian Science Monitor, USA Today and many others. […]