How Social Media Adds Extra Sizzle To Your Other PR Efforts

In last week’s PR Insider I discussed some of the differences between social media marketing and social media PR, and I have to report that I was happily surprised at the overwhelming response I received as a result. Clearly, this was a topic that resonated with many of our PR Insider subscribers. So, I thought it […]

Read More…

 Social Media Marketing Vs. Social Media PR

Regular readers know I’ve been a huge proponent of social media for marketing your brand. The reason I’ve felt so strongly about it was because I was one of the early users of social media for marketing my own company.  I quickly saw the incredible opportunities it offered to build my company brand as well […]

Read More…

Are You Giving Your Online Reputation The Attention It Needs?

Everyone’s favorite kite-flying and stove-making founding father, Benjamin Franklin, once said that it takes many good deeds to build a good reputation, but just one bad deed to lose it. And, to my knowledge, Ben never even encountered the internet! He definitely was on to something, though, and what was true way back in the […]

Read More…

Is personal branding the new marketing frontier?

Turn on the television, pick up a newspaper or visit the Internet and you will be inundated with messages about brand products. Tide is a brand. Pepsi is a brand. Nike is a brand. And so are you – or at least you should be. Personal branding has gotten a lot more buzz in recent […]

Read More…

The Challenges of Working with Family

A couple of weeks ago, I agreed to be a guest on a radio talk show that I thought would focus on marketing tips. But – as I always warn people preparing for their first talk radio interviews – the host can sometimes take the conversation in a completely different direction. In this case, the […]

Read More…

How to Get Publicity from Talk Radio

I’ve gotten back into hosting a talk radio show and giving interviews, and the experience takes me back – way back! – to how I started EMSI Public Relations in the first place. I was, and still am, a huge talk radio listener. It’s educational, entertaining, and the most open of the mainstream media to […]

Read More…

Myths About Publicity

What It Does and Who Gets It Judging from the questions I’m asked by people from every walk of life, misconceptions about publicity – what it can do and who can get it – abound. By definition, publicity is media coverage you get because you’re deemed to be of interest to an audience. If a […]

Read More…

Are You Ready to Celebritize Yourself?

Take My Quiz to Find Out In my book, Celebritize Yourself, I write about my three-step method for increasing your visibility in order to promote your business, product, professional practice or book. It’s all about becoming an expert “celebrity” – someone journalists and talk show hosts turn to for informative and/or entertaining content. Celebritizing yourself […]

Read More…

Content Marketing Can Get You Leads and It’s Free

When I suggest to people that they give away their best tips, tricks and advice for free as a means of marketing themselves, some look at me aghast. “But then why would anyone want to buy my book/service/product?” they ask. Because when you provide them with something of value, they not only become familiar with […]

Read More…

Having Trouble Connecting With the Media?

Try These Tips for Tweaking Your Delivery   Article at a glance: Don’t use ‘Please read’ as your email subject line. Do your homework before calling or emailing. Respect the journalist’s time.  It’s beyond frustrating to discover that one of the first steps in your media campaign is a doozy. Connecting with the print, radio […]

Read More…

Afraid of Getting Burned as a Guest on the Radio Hot Seat?

Tips for Taking on the Tough Questions Article at a glance: A lively debate makes for a memorable interview. Prepare yourself by writing down bullet points. Invest in media coaching. What makes good talk radio? Often, it’s a good argument – just the thing a lot of first-time guests hope to avoid. They hear shock […]

Read More…

For Fiction Writers, a Novel Approach to Publicity

Article at a glance: For maximum exposure, establish yourself as an expert. Look to your research, experience, book themes for ideas. Follow the news so you can craft timely pitches. I hear from so many fiction writers who believe their only shot at publicity is through the journalists and talk show hosts who focus on […]

Read More…

How Does the Mainstream Media Use Social Media?

In radio, one of the largest chains of terrestrial radio stations mandates that their hosts push social media on a regular basis. In fact, on-air personalities are not only judged by their ratings on the air, but they are equally judged by the number of followers and web hits to their online blogs. […]

Read More…

Decking the Halls Doesn’t Mean Slowing Down

While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let’s face it, the media still needs people to interview to generate content. So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage. […]

Read More…

Michael Uslan – Executive Producer of Batman Films

Our goal is to make Michael the go-to guy for top tier media when it comes to topics or stories concerning movies or popular culture, and make him recognizable as not only the initiator of the Batman movie franchise, but also as an entertainment guru with industry knowledge and experience that’s helpful and interesting to consumers as well as those in Hollywood. Towards that end, EMSI has steadily booked Michael in electronic media such as Fox Business News, CNBC, Bloomberg TV and BBC Worldwide, as well as print articles including the New York Times, Forbes, The Christian Science Monitor, USA Today and many others. […]

Read More…

Subscribe to the PR Insider.

Sign up for the PR Insider Newsletter to receive weekly publicity tips to get you featured in the print publications and on TV and radio.

  • This field is for validation purposes and should be left unchanged.