EMSI Public Relations CEO, Marsha Friedman, was interviewed by AP journalist Erin Conroy. The AP article was picked up by The Street, which has 4,259,490 VPM (visits/month). Click here to read article […]
EMSI turns 20 this week! After two decades in public relations, we’ve seen over and over again the effect great publicity campaigns can have in helping both businesses and individuals achieve the success for which they have worked so hard. […]
Dr Harold Katz was interview on KLOS-FM, the “Mark & Brian Show.” Click here to listen to interview. […]
The end result is that you deliver sales leads directly to your website which may be your online point of sale. And, you did it without buying an ad, and without offending the news media. In fact, if you were truly informative, energetic and entertaining, the media will view you as a resource, and may ask you back periodically. […]
You know what hard work is. You’ve put in the long hours, worked late into the night, done more working than eating during the lunch hour—all to ensure the success of your business.
You may be thinking about what else you can do to get the news of your products or services more broadly known within your target market. Or, you might be brainstorming future steps to expand your business and make it even more successful.
In either case, one immensely valuable marketing strategy can be summed up in two words: get published!
Now, you may be tempted to dismiss this out of hand…after all, you have a profession, and very likely it isn’t “writer.” But there are many ways to be published and each, separately or in combination, can be incalculably valuable in terms of its contribution to your marketing efforts.
We’re talking about:
* Articles written about you, or by you, which are published in newspapers and/or magazines. They provide great credibility to your position as an expert in your field.
* Op Ed (opinion-editorial) pieces you’ve written that get published. It’s a great way to take a stance on an issue important to your business and get published, and it positions you as a thought leader.
* A book with you as the author—my favorite! […]
Crisis public relations is more than just the practice of damage control. In fact, it is one part prevention and one part containment, aimed at curtailing or even eliminating the damage from a public relations crisis. The problem with most companies is that they don’t typically see crisis PR as a proactive measure, and they simply react when a crisis strikes. […]
A book is more than printed words on a page. A book is an idea brought to life. As the author of a book you are more than just a published writer – you are a valued expert, a credible authority, a proven professional AND a go-to source for print journalists and talk show hosts. But just the idea of writing a book and wondering how to get started can be a daunting concept so I thought it might be helpful if I shared with you my own personal experience on the road to becoming a published author. […]
In a nutshell, that’s why the mass media is actually a smarter bet for reaching a niche audience, even if it’s a business-to-business audience. At the end of the day, we can’t be sure if business decision makers are reading the trade publications and Web sites. But, the important thing to realize is that they aren’t just business people. They are consumers, like you and me, and like you and me, they definitely read their daily newspapers and general interest Web sites. So, if you want to reach them, you have a much better chance of getting to them where you KNOW they are, as opposed to where you HOPE they are. […]
This is the time of year when the media is lining up its expert guests for January. That is traditionally when radio and TV hosts talk about New Year’s resolutions and “new year, new you” advice for their audiences. If you’ve got a book, product, or service that ties into resolutions that people are making to improve their personal or professional lives in the New Year, you’ve got to start right now in order to be considered for one of the coveted expert guest slots! […]
One of the universal truths of PR is that it can help anyone, any company, any business in any industry. There is not a single commercial enterprise that cannot benefit from the power of public relations, and the scope of PR is limited only by the scope of the media.
Advertising is constantly changing, and what works today will likely not work tomorrow. Advertising resides in the realm of paid space, and so its only purpose is to serve the needs of the advertiser. […]
People keep hearing about the decline of newspaper readership, but that’s a deceptive statistic, because newspaper Web sites are picking up more readers online than they are losing offline. It also underscores the power of print-based PR, because every time a print article is written about a company, a Web-based article is also born. […]
What the social media and social networking sites do is that they allow companies for the first time to earn attention by creating something really interesting on the web. You can earn attention by doing a YouTube video, by creating a blog, by being on Twitter, by being on Facebook. […]
It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. […]
We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable.
When a movie like Transformers or Star Trek is an instant box office smash, that’s not a buzz; that’s a million-dollar marketing blitz that literally created an overnight hit. Most of our clients aren’t millionaires with unlimited marketing budgets, so we rely on building a buzz instead.
Now, when a small, independent movie like My Big Fat Greek Wedding debuts to a rather slim box office ripple but word of mouth, great reviews and repeat business make it a “must-see” event over time – and a bona fide cult movie sensation – that’s buzz working at its finest. […]
Chicago Tribune, September 13, 2009, Michael Mihalik, Author […]
Michael Mihalik, author of “Debt is Slavery and 9 Other Things I Wish My Dad Had Taught Me About Money,” featured in the Newark Star-Ledger. Click here to read article online. […]
Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. […]
As a professional PR, I’ve never liked the way movies portray public relations people.
Usually, they’re characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing. […]