You Need Publicity For Your Book…Where Do You Start and What Do You Look For?

If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers, on the TV and the Internet. The more the public hears about you and your message, the more likely it is your book will stand out from the hundreds of thousands of other books published every year. You probably already know all this, but you may not have any idea how to get started. […]

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Traditional Media Not Going Away: Why Radio, TV & Print Will Survive The Rise of the Internet

As marketing gurus talk up the importance of social media marketing, search engine optimization, strong Web sites, blogging and other Internet-centered activities, we can’t omit traditional media from our marketing and PR strategy. People still listen to radio. People still watch TV. People still read print publications (both offline AND online). They are STILL the media, and they are NOT on life support. […]

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Darlene Quinn – Author, Winner of the 2009 Indie National Excellence Award for Fiction

EMSI began booking her for interviews on radio, on TV and in print as an expert commentator about the recession as it was affecting the consumer retail business. So far, Darlene has had more than 100 radio interviews and several national TV interviews. In addition, she has appeared in a variety of print and Web publications with a combined circulation/impressions level of more than 100 million. This national media exposure has accomplished two key goals: 1) it positioned her as an expert on the inner workings of the retail industry, and 2) at the same time afforded her the opportunity to promote her book. […]

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Print Circulations Tank As Online Media Takes Over

People keep hearing about the decline of newspaper readership, but that’s a deceptive statistic, because newspaper Web sites are picking up more readers online than they are losing offline. It also underscores the power of print-based PR, because every time a print article is written about a company, a Web-based article is also born. […]

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How to Hire a PR Firm

As a professional PR, I’ve never liked the way movies portray public relations people.

Usually, they’re characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing. […]

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Exploring the New Breed of Celebrity

It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.

However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.

From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman — author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. […]

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The Five Pieces of the Press Release Puzzle

The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.

When it comes to press releases most people believe they just can write one, email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down their door, they make a few phone calls to the producers and hosts only to discover that no one even read the release in the first place.

The following are the important components of radio and TV press releases which will make your show idea come to life for producers and hosts, as well as position you ahead of the pack. […]

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If You Want to Succeed…Start Locally!

Getting your company noticed in this tough economic climate has become harder than ever before for many companies. With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exist, on both a national and a local level?!

While national media exposure is ideal, there is great power in local media exposure as well. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door. […]

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If You’re Not Focusing on Women Buyers…Then You’re Probably Overlooking Your Largest Market!

Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. […]

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