Writing Your Own Articles? Be Aware Of The Shifting Media Landscape

My team writes plenty of articles for clients every week, but for years I also have encouraged clients to write their own bylined pieces for print publications – both traditional and online – as one more way to get their name and message out to the masses. It’s a great addition to any publicity campaign. […]

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Changing Newspapers Demand Changing PR

Story at a glance:
• Massive layoffs have changed the way newspapers do business; they’re now even more short-handed and time-crunched than ever.
• Newspapers need quick-turnaround content to help fill pages.
• How to position and pitch yourself to editors, so you can be featured in the news. […]

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Decking the Halls Doesn’t Mean Slowing Down

While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let’s face it, the media still needs people to interview to generate content. So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage. […]

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What Can We Learn From the “Occupy Wall Street” Media Coverage?

For the last month or so, what began as a small group of protestors on Wall Street has become a national phenomenon. Satellite protests have popped up all over the country and the media is abuzz with coverage and opinions about the movement. Whether or not you agree with the protesters, the thing that’s interesting to me as a PR person is how the story has grown and where its initial push began — social media and the Internet. Read on. […]

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So, How Many People Am I Going to Reach?

With all the new technology available to us through the Internet, including the ability to track Web site visitors from their referring page to our own Web sites and even tracing how long they spend on each page, it reminded me how the emphasis on numbers and tracking have muddied the marketing waters. […]

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PR is the Antidote for Product Invisibility

In order to be successful, you need to create national recognition and awareness of your product to the largest audience of potential consumers as possible. The bottom line is that your product needs to stand out from the thousands of new products released every year…in addition to the millions that are already out there!

EMSI can help! For over 20 years we have been curing product invisibility through dynamic media campaigns covering national and local talk radio, television, print and more. In fact, here’s an unsolicited testimonial we received just last night from one of our clients. […]

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Darlene Quinn – Author, Winner of the 2009 Indie National Excellence Award for Fiction

EMSI began booking her for interviews on radio, on TV and in print as an expert commentator about the recession as it was affecting the consumer retail business. So far, Darlene has had more than 100 radio interviews and several national TV interviews. In addition, she has appeared in a variety of print and Web publications with a combined circulation/impressions level of more than 100 million. This national media exposure has accomplished two key goals: 1) it positioned her as an expert on the inner workings of the retail industry, and 2) at the same time afforded her the opportunity to promote her book. […]

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How to Reach Your Niche Target Market through the Mass Media

In a nutshell, that’s why the mass media is actually a smarter bet for reaching a niche audience, even if it’s a business-to-business audience. At the end of the day, we can’t be sure if business decision makers are reading the trade publications and Web sites. But, the important thing to realize is that they aren’t just business people. They are consumers, like you and me, and like you and me, they definitely read their daily newspapers and general interest Web sites. So, if you want to reach them, you have a much better chance of getting to them where you KNOW they are, as opposed to where you HOPE they are. […]

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Celebritize Yourself: How to Build Your Brand as the Leader in Your Field

It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. […]

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Insights into the New Landscape of Marketing and PR from Viral Marketing Specialist David Meerman Scott

A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world. […]

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What to Expect in the Land of TV Guest Interviews

Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.

To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you! […]

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5 Tips for Building Viral Buzz

We hear a lot about buzz, but what is “buzz” exactly – and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work with you to turn a book into credibility into celebrity: create a buzz that makes your name, your face, your book, and your message instantly synonymous – and ultimately recognizable.

When a movie like Transformers or Star Trek is an instant box office smash, that’s not a buzz; that’s a million-dollar marketing blitz that literally created an overnight hit. Most of our clients aren’t millionaires with unlimited marketing budgets, so we rely on building a buzz instead.

Now, when a small, independent movie like My Big Fat Greek Wedding debuts to a rather slim box office ripple but word of mouth, great reviews and repeat business make it a “must-see” event over time – and a bona fide cult movie sensation – that’s buzz working at its finest. […]

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ABC Radio Network, Curtis Sliwa Show, August 31, 2009, Michael Uslan, Producer of Batman Films

Curtis Sliwa Show on ABC Radio Network (Nationally Syndicated to 4 Stations) interviews Michael Uslan, producer of Batman films, to comment on Disney purchase of Marvel Comics. Listen to Curtis Sliwa’s radio interview of Michael Uslan […]

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How to Hire a PR Firm

As a professional PR, I’ve never liked the way movies portray public relations people.

Usually, they’re characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing. […]

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Exploring the New Breed of Celebrity

It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.

However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.

From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman — author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. […]

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The Five Pieces of the Press Release Puzzle

The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.

When it comes to press releases most people believe they just can write one, email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down their door, they make a few phone calls to the producers and hosts only to discover that no one even read the release in the first place.

The following are the important components of radio and TV press releases which will make your show idea come to life for producers and hosts, as well as position you ahead of the pack. […]

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Appearances on Local TV are a Great Brand Builder

Television producers are looking for quality guests who will entertain and educate their audience. And, if your company’s offerings solve a common problem that the masses face then TV could be a great promotional medium for you. One of our clients told us:
“The cost benefit analysis of TV publicity is a no brainer. Not only do you get the benefit of this quality exposure, but the amount of credibility you build is priceless!”
The reason for this is simple. With TV, every person watching your interview will have a front row seat to your message. It’s a visual medium so they can see exactly what your products look like. You can demonstrate their purpose and value to the viewer. At the same time, you’re building trust and the almighty “likeability factor” by expertly answering the anchor’s questions. If you do a great job in all these areas, the audience will connect with you personally and buy into the value of your products. The positioning just doesn’t get any better. […]

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