How To Hire The Best PR Firm For You

Dr. Arianna Sholes-Douglas

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems. For one, they use different business models – some charge monthly retainer fees while […]

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I Wish I Had Done This Sooner

As our team sat down for a brainstorming session this week, talk gravitated toward exciting news for one of our clients. We had arranged an interview for him in a national newspaper and he was elated. It was just the latest in a string of successes for him. “I wish I had done this sooner!” […]

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Don’t Ignore The New Names In The Media Landscape

I’ve shared in the past how excited our team gets whenever we score a big media hit for one of our clients. What’s interesting these days is the changing nature of some of those hits. Certainly, the New York Times, Forbes, The Wall Street Journal, USA Today and other traditional print media have always been a […]

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What Makes You An Ideal Candidate For Publicity?

Here’s a question you might have asked yourself as you decide whether to take the plunge and embark on a PR campaign: How do I know if I qualify for the media spotlight? If you aren’t someone the media is already beating down the doors to interview, you can get them to look your way […]

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Plan Your 2017 Marketing And Reduce Your Tax Bill At the Same Time

Have you ever noticed that often in life we fail to take advantage of all the opportunities available to us – even when we knew or should have known they were there for the plucking? Let me give you an example of what I’m talking about that’s relevant as the end of 2016 comes roaring […]

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How To Make The Most Out Of A Radio Interview

If you’ve just landed an interview on talk radio, congratulations are in order because this is a great venue for giving a boost to your brand and to your credibility as an expert in your field. But maybe you’re a tad nervous and feeling the pressure. After all, you’re starting to realize that you’ll have […]

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Don’t Be Bashful! Self-Promotion Is Essential For Building Your Brand

We’ve probably all been at social gatherings where one person monopolizes the conversation and drones on endlessly about his or her extraordinary achievements and experiences. By evening’s end, you walk away shaking your head and thinking to yourself, “What a shameless self-promoter. I hope I’m never like that!” […]

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Does PR Influence Your Sales?

In almost every conversation I have with prospective clients, I’m asked, “How many sales can I expect from this campaign?” Or I’m told, “I’ll know you’re successful when I see a big jump in sales.” That’s an expectation PR professionals are used to hearing; it comes from the biggest boardrooms and the smallest mom-and-pop shops. […]

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3 Ways To Protect Your Brand From a Social Media Mayday

US Airways reminded everyone Monday that humans make mistakes. But not everyone represents a major brand and shares a mistake that large on social media. Errors as grandiose as US Airways’ end up in headlines around the country. It’s more than embarrassing – it can affect the airline’s bottom line. The brand is now forever […]

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Pi In The Sky

A pie-in-the-sky goal, according to Dictionary.com, is “preposterously optimistic.” Last night we learned preposterous is always possible. But first, a quick back story… In the summer of 2012, CEO Marsha Friedman other team members of EMSI Public Relations including me were scouting locations in Wesley Chapel, Fla., to relocate the headquarters of this national marketing […]

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What’s Your Holiday Angle? 9 Ideas

I say it every year and I’ll say it again this year because it’s that important: The weeks ahead are a great time to promote your business, product, service or book because the media are hungry for fresh new holiday-related material. To take advantage, you should start pulling together your articles or talk show pitches […]

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Tips For Hiring The Best PR Firm For You

I often talk to people who know they need publicity and want professional help to get it, but find hiring marketing companies to be a confusing and daunting task. That’s understandable. Public relations and marketing companies differ in a thousand ways, it seems. For one, they use different business models – some charge monthly retainer […]

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Could Your Message Hit the Next Media Home Run?

Just yesterday, Better Homes and Gardens interviewed one of our clients after learning about her from our invitation to review her new book. We were pleased – the 91-year-old magazine is an American institution with 7.6 million readers! That wasn’t the first great media placement for this client, a psychologist specializing in the emotional health […]

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Social Media Can Change The World In An Instant

“How can social media make an impact on my business (or brand, or other marketing efforts)?” This is hands down the question I hear the most as a social media strategist. Many people know they need to be on social media, but aren’t sure why. As someone who has been “plugged in” since the years […]

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Decking the Halls Doesn’t Mean Slowing Down

While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let’s face it, the media still needs people to interview to generate content. So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage. […]

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What Should Your “Promotional Tagline” Be?

In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on. […]

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So, How Many People Am I Going to Reach?

With all the new technology available to us through the Internet, including the ability to track Web site visitors from their referring page to our own Web sites and even tracing how long they spend on each page, it reminded me how the emphasis on numbers and tracking have muddied the marketing waters. […]

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So, What’s The Value of All My PR Efforts, Anyway?

I tend to use this space as a “how to” venue. I like to share my insights on how to get the media excited about you, your message, your products, your services and books. My hope is that the information I offer will enable you to generate media placements for yourself to further your public relations efforts. […]

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