If You’re Not Focusing On Women, Your Marketing Plan May Be Missing Out

The U.S. women’s soccer team had the whole country cheering this past weekend as this gritty and talented group of young women brought home the 2015 World Cup trophy. It was a dazzling display of athletic dominance that made the whole country proud, from the president down to the neighbor across the street. […]

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How To Make Your TV Interview A Rousing Success

Landing a television interview is a promotional coup that’s your chance to reveal to the world – or at least a portion of it – your charm, wit and intelligence while promoting your business, your book or product, but most importantly, yourself. Before you get too caught up reveling in the moment, though, you need […]

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Are You Ready for the TV Spotlight?

One of the many great ways to gain publicity is to go on television and share your expertise with a wide audience. It’s such a perfect venue for getting your message across. Viewers at home see you, get a feel for your personality and learn something about what you have to offer them. For these […]

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New Twitter and Facebook Changes To Impact Your Brand

Social media sites always seem to be tinkering with what they offer and how we interact with their products. Sometimes that tinkering leads to exciting results. Sometimes it’s just confusing, even to me and I lead a public relations firm that assists clients with their social media campaigns! […]

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How Marketers Made The Right – And Wrong – Super Bowl Calls

It’s a great, if expensive, venue for promoting a brand. Each year, Super Bowl commercials generate nearly as much buzz as the game itself. Sometimes that’s positive. Sometimes it’s negative. And in at least one case this year – yes, I’m thinking Nationwide – […]

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Tips for Making the Most of Your Print Interview

Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist. […]

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How To Be The Perfect Talk Radio Guest

I was, and still am, a huge talk radio listener. It’s educational, entertaining, and open to any and all topics – more so than any of the other traditional media. Pair a great show host with an informative guest (tips on that coming up) and I’m rapt. That’s why, when I started EMSI 25 years […]

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Why Q4 Publicity is Critical to Your Bottom Line

Labor Day is right around the corner and, while the barbecue lover in me thinks only of ribs on the grill, my inner businesswoman is saying, “Fourth quarter, dead ahead!” I like to get a running start planning for the all-important Q4 for a number of reasons. For one, it’s our last opportunity to hit […]

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3 Easy Tips for Getting Yourself Publicity

Last week, we received this email from a journalist: “I have to tell you how grateful I am that you send these articles!  I am down from a three-person office to just me!!! These articles help me keep the magazine looking good!” We’ve been getting more and more notes like that in recent years as […]

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Why You, Too, Can Get National Media Exposure

What is it that makes you say, “I had a really great day at work today?” The answer may not be as obvious as one might think. For instance, if you’re a salesman, it’s probably not only closing some deals, but also making the sale that you know will perfectly solve your customer’s problem. As […]

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Building Your Ideal Following on Social Media

Starting anything from scratch can be tricky – especially when you don’t know the tricks! For people who’ve got the basics of online social networking and not much more, launching an account on Twitter, Facebook or Google+ is often downright frustrating. How do you get your target audience to “like” and follow you if they […]

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Why a ‘Nobody’ Is Getting So Much Publicity

We weren’t Dr. Jaime Kulaga’s first choice for a PR firm. “The first publicist I went to said, ‘What are you thinking, self-publishing your book?’ And ‘What are you thinking, going up against a lot of well-known authors?’ ” Dr. Kulaga recalls. “They said I was a nobody, so they wouldn’t benefit from representing me. […]

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Use Facebook to Your Advantage for Social Media Marketing – Despite the Changes

It seems nothing changes faster in social media marketing than the big social media platforms – Facebook, Twitter, Google+. No sooner do we figure out how to best market a product or promote a business than they change the rules! That’s been especially true for Facebook, which had to find new ways to make money […]

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Using Social Media to Boost Book Signings

Whether your book is a nonfiction marketing tool for your brand or business, or the newest release in your writing career, staging book signings can help build your audience. It’s an age-old practice that has changed – as with almost everything in the publishing industry – due to social media and other online tools. Not […]

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Why Buying Social Media Followers Can Hurt You

If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!” “Look more legit – Twitter followers $2.99 per 1,000” Boosting your following on social media for just a few bucks can be tempting. Popularity increases perceived value, so a large audience conveys clout and credibility. It’s also an endorsement […]

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How A Pie In The Sky Idea Became Reality

Marketing Efforts Soar When You Think Outside the Box A prospective new client for us at EMSI had big plans for March 14 – National Pi Day. Patrick Walsh, CEO of AirSign Aerial Advertising, had teamed up with Ben Davis, the artist known as ISHKY, to create a surprise spectacle in the skies over the […]

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