Tailor Your Message To Match The Media’s Needs

One of the challenges we often face at EMSI is helping our clients understand the need to tailor their message – or even condense it – so that it appeals to busy editors and producers whose email inboxes are inundated with pitches. That’s the name of the game with publicity. If you can’t sell the […]

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How To Grow A Social Media Following Using Resources You Already Have

At one time or another we all probably have dreamed about what we could accomplish if we had unlimited resources. Of course, for most of us the “unlimited resources” situation never progresses beyond that dream stage. But maybe that doesn’t always matter. […]

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Is Your Reputation In Peril? Let Social Media Ride To The Rescue

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social media can do even more than that! It’s also a vital tool for keeping your reputation shiny at a time when anyone can take to the internet and write a […]

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What Word Best Describes Your PR Campaign? Momentum or Quicksand?

The media has shortened all of our attention spans. Consumers are used to paying attention to just about anything for eight minutes, then there’s usually a commercial. Websites have mere seconds to grab a visitor’s attention before that bored visitor moves on to another website. In a car, drivers and passengers often switch the radio […]

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How To Make The Most Out Of Working With Your Social Media Team

Take a look at nearly any recent photograph that shows a large group of people and it’s almost certain that many in the crowd are staring at their smartphones. Possibly some just received a text. But the odds are that a good chunk of them are looking at Facebook, Twitter, Instagram or other social media […]

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Identify The Unique Message That Will Help You Promote Your Brand

Each day journalists and radio and TV talk-show hosts need someone to talk to. In fact, they need many someones. Maybe they want a source who can explain why the stock market just crashed. Maybe they are in search of a guest for a TV talk show that specializes in lifestyle topics or a radio […]

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The Key Ingredients To Developing A Social Media Strategy

It’s hardly a secret that, if you’re promoting a brand, a great tool at your disposal is all the social media sites that have sprung up over the last several years and continue to flourish, such as Facebook, Twitter, LinkedIn, Instagram and others. But, as I hope everyone also knows by now, it’s easy – […]

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If They Can Attract The National Media Spotlight, So Can You!

One of my favorite moments each day comes during our morning meeting at EMSI when my team shares some of the success stories we’ve had landing our clients appearances in print, on TV and on radio, or building their brand on social media. And recently, we’ve had some really great “hits” for our clients. One […]

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Make Your Passion Part Of Your Personal Branding Effort

Recently, I was chatting with a new client, and hearing his remarkable story reminded me of how we often separate our professional branding efforts from our true passions. And that may not be the best way to go. This particular client spent much of his career working with a famous athlete. That might be interesting […]

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Use Social Media To Promote Your Small Business

No one really needs to convince me how great social media is for connecting you to your customers – and keeping you connected – but the point was reinforced perhaps better than ever this week when I was chatting with Jay York, our senior social media strategist. Jay was telling me about Datz, a restaurant […]

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Give Your Social Media Efforts The Gourmet Touch

If you and your company haven’t gone all in with social media by now, it’s time to make the commitment as you solidify your marketing plans for 2016. Long gone are the days when you could afford to be a dabbler in social media. It’s developed into a full-fledged profession all its own, and many […]

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5 Biggest Social Media Mistakes

Social media sites have become a powerful way to market your brand, but by now everyone should know that they present pitfalls as well. Companies end up apologizing over ill-advised tweets. Individuals create controversy with Facebook posts they no doubt thought were innocuous. […]

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Getting The Media’s Attention During The Political Season

If you think getting the media to notice your publicity efforts is tough enough already, be prepared. It might be about to get even tougher! In the coming year, politics is certain to dominate the news cycle. That raises the question: How do all of us who are not Donald Trump or Hillary Clinton hope […]

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Sometimes You Can DIY PR

When To Do It Yourself And When To Call In the PR Pros Every homeowner faces these sorts of situations sooner or later – and usually sooner. A bathroom faucet is leaking. An electrical outlet is dead. The washing machine stopped in mid wash. Hmmm, you say to yourself as you rummage through your toolbox. […]

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Is It Already Too Late To Plan Your Holiday Marketing?

Even the jolliest among us find it difficult to think about the holidays this many months in advance, but when it comes to marketing, you have little choice. Now is the time to position yourself, your product or your book if you want to be at the top of the media’s – and your potential […]

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Staying Relevant in Today’s Fast-Moving Media World

One of the wonderful things about the age in which we live is that your opportunities to spread the message about yourself or your brand are greater than ever because of the Internet. But here’s the thing. Everyone else – your competitors included – have those same opportunities. […]

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The Value Of Broadening Your Publicity Aim

On occasion, a client leaves me shaking my head when they debate the value of a broad publicity campaign that takes in publications both small and large. They want to narrow their aim to a few top-tier media outlets or specialty publications, and they pooh-pooh the idea that lesser-known venues hold any value for them. […]

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