2018 Is Your Time To Shine

The start of a New Year is always a great time to focus on creating a “new you” – or at least an improved version of the old you. Sometimes we do that through resolutions about dieting and exercise that, sadly, we don’t always keep. Sometimes we enter January vowing that in the next 12 […]

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How We Ended Up In The New York Times – And You Can, Too

When our team returned to work this week after taking a brief break for Thanksgiving, we learned we had something to celebrate. No post-holiday blahs for us! Instead, it was high fives all around! The exciting news that greeted us was that Jay York, our senior social media and marketing strategist, had been quoted extensively […]

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Make Sure The Year Ends With A Marketing Bang – Not A Whimper

With so many years of experience behind us – not to mention the availability of calendars – you would think we would be better prepared for what’s about to come. Yet, year after year, many of us act astonished and caught unaware by this annual, easily predictable time of year that still somehow manages to […]

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Why People Share On Social Media And Why That Matters To Brands

Every day people start their day by checking in on social media – and before too long the sharing of memes, posts, videos and cat pictures starts in earnest on Twitter, Facebook, Instagram and other platforms. What’s driving all that sharing? Lots of things, probably, but to boil it down to its essence, people share […]

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Left For Dead, Radio Adapts To A Digital World

First it was TV that was going to kill off radio, sending it to an early and untimely death. But radio hung in and even thrived. Then it was the internet that was going to finish the job once and for all! But radio shrugged (at least metaphorically), adapted and even capitalized on its supposed […]

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Creativity And Persistence Can Separate You From The Pack In The Publicity Game

Grabbing the media’s attention isn’t always easy. Each day, reporters, editors, TV producers and radio show hosts scroll through a never-ending barrage of email messages, many of which they no doubt delete without even bothering to read. Let’s face it, they couldn’t write about or report on all those topics even if they wanted to! […]

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Want More Print Coverage? Offer Up Your Own Articles

One often overlooked means of getting great publicity is to contribute articles you wrote yourself to publications. Not only does your published byline boost your visibility, it provides an excellent credential. While many of the major national publications don’t accept unsolicited articles, some do set aside space for contributor columns or accept guest columns on […]

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Written A Book? The Next Step Is To Get It Reviewed

I’ve long advocated writing a book as an extremely effective way to market your personal brand, and I’m happy to report that more and more professionals – doctors, lawyers, financial professionals, CEOs and others – have come to recognize the value of this. After all, why slip a potential client a business card when you […]

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Timing is Everything When Big News Happens

An otherwise quiet Friday in our office quickly ratcheted up to high-alert level this past week when a major news story broke and journalists from far and wide pounded on our doors – or at least our email inboxes! Just like that, our print-campaign team was extraordinarily busy – and extraordinarily thrilled! We happened to […]

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Fishing For PR? Always Grab The Wide Net!

Each morning our team assembles in our conference room for a meeting that includes a little brainstorming mixed with reports on how well things are going with our clients. This is the time when we tackle some of life’s thornier questions, such as: What do you do when a major publication wants a client’s comments […]

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4 Reasons Why Live Video Should Be Your Latest Publicity Tool

Anyone who tunes in to television news is familiar with those moments when the anchor announces dramatically that “we are now going live” to a reporter who’s on the scene of whatever extraordinary event has grabbed the attention of the news crews. But in all your years of watching such broadcasts did you ever imagine […]

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4 Reasons You Should NOT Seek The Media Spotlight

On most days it’s my goal to explain to people the benefits of PR and how landing an interview in print, on the radio or on TV can add to their credibility and help establish them as sought-after authorities in their fields of expertise. But as I know it to be true that there’s an […]

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Media Exposure Is Marketing Gold – When You Know How To Use It

Recently I gave a talk to a room full of professional speakers, almost all of whom also have published books to promote their brands and build their credibility, and I brought with me a twofold message. First, I discussed steps they could take to get the media’s attention. Then I followed up with something just […]

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How To Handle The Media’s Tough Questions – And Come Out Smiling

What makes for a good talk radio or TV show, or a captivating newspaper or magazine article? Often, it’s a little controversy – just the thing many people being interviewed by the media hope to avoid. They want a friendly chat, but they fear an inquisition. I confess to a mixed view here. I understand […]

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The Secret To Promoting Yourself Is That It’s NOT All About You

Sometimes the harshest truths are the most important ones. In public relations, one of the most important truisms revolves around the primary question members of the media ask themselves as they evaluate potential stories: Who really cares? They ask that not to be rude, but out of a genuine desire to serve their audiences. Now, […]

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Why Your Marketing Plan is like A New Year’s Resolution

If you sat down at your desk the first workday of the New Year, and vowed to do something bigger and better to market yourself or your business in 2017, you certainly were in good company. There’s nothing like the fresh start of a New Year for motivating us to tackle what seemed to be […]

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How To Make The Most Out Of A Radio Interview

If you’ve just landed an interview on talk radio, congratulations are in order because this is a great venue for giving a boost to your brand and to your credibility as an expert in your field. But maybe you’re a tad nervous and feeling the pressure. After all, you’re starting to realize that you’ll have […]

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No Need To Nibble Around The Edges! Marketing Is A Full-Course Meal

Someone recently posed a question to me that is definitely worth sharing because it’s a subject that comes up from time to time and applies to everyone trying to promote their personal or business brand. This person knew that an array of marketing options exist – social media, radio shows, print media, a book, TV, […]

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