Why Small Radio Stations Can Be Great Places to Promote Your Book, Product or Service

Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right? […]

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Lee Habeeb Interview: Part 2

Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]

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Lee Habeeb Interview: Part 1

A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]

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Seven PR Secrets for Getting on Talk Radio as a Guest to Promote Your Business

Getting interviewed on talk radio shows is one of the best ways for their products and services to become known by a wide audience. In fact, talk radio is more popular than ever, and with the increases in specialty programming that cover a wide gamut of topics, there is more opportunity than ever to become a talk show guest. […]

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Get Stores Calling You to Stock Your Product On Their Shelves

Are you having to fight to get into new stores and at the same time battle for prime shelf space? Here’s an inside tip about how to turn the tables in the battle for shelf space in retail outlets. It’s called “reverse distribution.” […]

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Economic Downturn Slices Corporate Marketing Budgets

Although corporations may understand the power of public relations, many assume that a media-focused PR campaign is beyond their fiscal reach. This comes down to the fact that most traditional public relations firms charge hefty monthly retainers without offering any guaranteed results. […]

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9 Reasons Why Talk Radio Works in Promoting Your Product and Service!

As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. […]

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8 “Insider PR Tips” to Build Your Business

Few marketers know a thing about using radio and TV interviews to promote their products and generate sales. Which comes as no surprise since media interviews are among the most effective yet least known marketing methods you could ever use. […]

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How to Market Your Supplements on Radio and TV

Marketing can be a pretty bewildering subject for supplement makers, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your supplements? Before answering this question, consider these seven points… […]

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Talk Radio Can Increase Your Book’s Profile

Experts predict that recent shake-ups in the radio industry will cause the popularity of talk radio to soar to never-before-reached heights. Recent technological breakthroughs like the iPod, mp3’s, and satellite radio have changed the way that consumers listen to music. […]

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4 Tips for Obtaining PR in Newspapers and Magazines

Every company would like to sell more units and increase profits…after all, that’s the nature of business! But if you want to sell, sell, sell, you need to first PR, PR, PR! Public relations is a cost-effective way to give you company, product or service the national or local media attention that it deserves. One of the most popular PR mediums is print. The biggest misconception is that a simple press release will get you guaranteed exposure in print. The problem is that if the publication has no interest in your subject, then you are out of luck! […]

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How to Generate Positive PR for Your Business

If you are focused on successfully growing your business, then a terrific way to do so is to harness the intense power of public relations. PR, as you probably already know, is the non-paid exposure of a person or business, its products or services. […]

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