What The Last Year Taught Us About COVID And Media Outreach

Like me, you are probably saddened by news reports that COVID-19 is making a resurgence. Once again, the pandemic is poised to dominate news cycles and, in addition to worrying about health concerns, anyone who is trying to gain media coverage will need to think about how their message fits into the current media conversation. […]

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How Securing Media Coverage Brings Greater Value Than Ever

Think about how you get information these days. Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a […]

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3 Ways To Help Journalists And Help Yourself In The Process – Part 2

podcast

Today’s journalists are stretched thin because of staff and budget cutbacks, and they are called on to do more with fewer resources than ever before. Certainly, they can use help and you might be just the person to come to their aid. Assisting the media is also a great way to help yourself when you’re […]

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3 Ways To Help Journalists And Help Yourself In The Process – Part 1

Business woman being interviewed

  Anytime you seek to promote your brand through media coverage, you probably have a target audience in mind. If you’re a financial professional, that audience could be people in or near retirement. If you are a marriage counselor, it could be bickering couples. But regardless of that ultimate audience, your first audience is always […]

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