The Changing Face of the Media

In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and several television shows have turned into streaming videos on YouTube. Talk radio seems to be the only media outlet that has remained untouched, right? Wrong!

If we use the 1990’s as a reference point (and all of you radio pros from that era will back me up on this) the landscape of talk radio has most definitely changed from then until now. In the 90’s the average time allotted for a guest interview was anywhere from 45 to 60 minutes and most of the interviews took place in-studio. […]

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Exploring the New Breed of Celebrity

It used to be that the only way to be a celebrity was to be on TV, in the movies, or to do something completely lame.

However, over the last decade, a new kind of celebrity has emerged – the expert celebrity. These are people who are absolutely at the top of their professions, and find a way to use the media to offer their expertise to the masses.

From Cesar Millan (The Dog Whisperer), Martha Stewart, and Bob Vila to Dr. Phil, Suze Orman and Rachel Ray, expert celebrities are taking over television, radio, print publications and the Internet. Moreover, according to media expert Marsha Friedman — author of Celebtritize Yourself from Warren Publishing (www.celebritizeyourself.com) – the next celebrity expert could well be you. […]

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The Five Pieces of the Press Release Puzzle

The best place to start your publicity initiative is by writing one of the best marketing tools available: the press release.

When it comes to press releases most people believe they just can write one, email it to a radio or television station and sit back and wait for the avalanche of phone calls. But as time passes and no producers are beating down their door, they make a few phone calls to the producers and hosts only to discover that no one even read the release in the first place.

The following are the important components of radio and TV press releases which will make your show idea come to life for producers and hosts, as well as position you ahead of the pack. […]

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Appearances on Local TV are a Great Brand Builder

Television producers are looking for quality guests who will entertain and educate their audience. And, if your company’s offerings solve a common problem that the masses face then TV could be a great promotional medium for you. One of our clients told us:
“The cost benefit analysis of TV publicity is a no brainer. Not only do you get the benefit of this quality exposure, but the amount of credibility you build is priceless!”
The reason for this is simple. With TV, every person watching your interview will have a front row seat to your message. It’s a visual medium so they can see exactly what your products look like. You can demonstrate their purpose and value to the viewer. At the same time, you’re building trust and the almighty “likeability factor” by expertly answering the anchor’s questions. If you do a great job in all these areas, the audience will connect with you personally and buy into the value of your products. The positioning just doesn’t get any better. […]

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If You Want to Succeed…Start Locally!

Getting your company noticed in this tough economic climate has become harder than ever before for many companies. With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exist, on both a national and a local level?!

While national media exposure is ideal, there is great power in local media exposure as well. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door. […]

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If You’re Not Focusing on Women Buyers…Then You’re Probably Overlooking Your Largest Market!

Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. […]

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5 More Tips for Successful TV Interviews

As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium! […]

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9 Reasons Why Talk Radio is the Best Promotion for Your Book, Product and Service!

As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. […]

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Why Small Radio Stations Can Be Great Places to Promote Your Book, Product or Service

Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right? […]

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Lee Habeeb Interview: Part 2

Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]

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Lee Habeeb Interview: Part 1

A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]

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As Ad Budgets Die…

People have always liked getting more for less. And, during a recession, retailers are known for pulling out all the stops. For example, one local car dealer is offering a 2-for-1 car special – buy one used car, and get one of equal or lesser value for free! […]

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Get Stores Calling You to Stock Your Product On Their Shelves

Are you having to fight to get into new stores and at the same time battle for prime shelf space? Here’s an inside tip about how to turn the tables in the battle for shelf space in retail outlets. It’s called “reverse distribution.” […]

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Four Tips To Get Talk Radio Hosts Interested in Your Product or Service

Talk radio interviews are one of the bases of a potential sales homerun. In fact, they’re custom-made for companies who want quick, affordable national exposure for their products or services. […]

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