Watch Mary Kay Hoal, Founder of Yoursphere, on Fox & Friends. […]
CNN, CNN Newsroom, November 23, 2009, Mary Kay Hoal, Founder of Yoursphere […]
This is the time of year when the media is lining up its expert guests for January. That is traditionally when radio and TV hosts talk about New Year’s resolutions and “new year, new you” advice for their audiences. If you’ve got a book, product, or service that ties into resolutions that people are making to improve their personal or professional lives in the New Year, you’ve got to start right now in order to be considered for one of the coveted expert guest slots! […]
Bloomberg, The Trade, November 20, 2009, Howard Ruff of The Ruff Times […]
CNBC, Squawk Box, November 18, 2009, Howard Ruff of The Ruff Times […]
WOR Radio Network, The Joey Reynolds Show, November 11, 2009, William Palmer […]
What the social media and social networking sites do is that they allow companies for the first time to earn attention by creating something really interesting on the web. You can earn attention by doing a YouTube video, by creating a blog, by being on Twitter, by being on Facebook. […]
It’s one thing to talk about becoming a celebrity in your field. It’s quite another to actually begin the process. To make celebrity an authentic goal, we must first desensitize ourselves to the very word “celebrity.”
The best place to start is to refocus away from Hollywood or the Big Apple and turn it inward, toward yourself, your company, product, service, or expertise, and your industry. Celebritizing yourself from the ground up brings to mind two of my favorite domestic goddesses turned celebrities: Julia Child and Erma Bombeck. I point to these two iconoclastic women because we’re talking about specific industries, and these two virtually created their own. […]
Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.
To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you! […]
Chicago Tribune, September 13, 2009, Michael Mihalik, Author […]
Michael Mihalik, author of “Debt is Slavery and 9 Other Things I Wish My Dad Had Taught Me About Money,” was reviewed in The Los Angeles Times. Click here to read online. […]
Forbes, September 9, 2009, Clint Greenleaf, Author […]
USA Today, September 4, 2009, Michael Uslan, Producer of Batman Films […]
Curtis Sliwa Show on ABC Radio Network (Nationally Syndicated to 4 Stations) interviews Michael Uslan, producer of Batman films, to comment on Disney purchase of Marvel Comics. Listen to Curtis Sliwa’s radio interview of Michael Uslan […]
Fox Business, Happy Hour, August 31, 2009, Michael Uslan, Producer of Batman Films […]
Okay, first point:
1/ Is your product better suited for a TV commercial or a radio spot? Does it need to be seen to be understood? Consumable products are usually in pill, powder, cream or liquid form—things that don’t need to be demonstrated to be sold. That being the case, consider using radio, a convincing and affordable way to go. Next… […]
As a professional PR, I’ve never liked the way movies portray public relations people.
Usually, they’re characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing. […]
It is no surprise to hear that media interviews are among the most effective yet least known marketing methods you could ever use to promote your company, products and services.
But as good as these interviews are, they can be made even more effective.
As with most things, there are insider techniques that can help radio and TV interview “first-timers” do a powerful job. […]