Getting Media Coverage Is Just The Start; Now Put It To Work For You

I once had a client who enjoyed what could only be described as an extraordinary publicity campaign with our firm. We landed him interviews with such top-tier publications as the Wall Street Journal, the New York Times and Bloomberg. You would think he would have been ecstatic! But in fact, he was underwhelmed. “I don’t […]

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4 Factors That Will Determine Your PR Failure Or Success

When we scored an interview with Fox News for one of our clients last week that went global, I was both thrilled for the client, and also reminded once again of what it takes to achieve success in the publicity world. Many elements go into every campaign, but I think the following two factors are […]

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In Search Of PR Success? Think About The Media’s Needs, Not Yours

When you have a great company or book that you want to promote, it’s easy to get so caught up in how things look from from your perspective that you start to think: “The media will want to talk to me the moment they hear about this!” I’m sorry to report, that won’t necessarily be […]

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The Time And Toil That Lie Behind ‘Instant’ Media Success

Have you ever heard actors or singers who became “overnight sensations” explain that their success didn’t happen overnight after all? Instead, it was the result of lots of toil, along with years in which they languished in obscurity before – after much persistence – they rose to prominence and finally achieved “instant” fame. […]

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Don’t Ignore The New Names In The Media Landscape

I’ve shared in the past how excited our team gets whenever we score a big media hit for one of our clients. What’s interesting these days is the changing nature of some of those hits. Certainly, the New York Times, Forbes, The Wall Street Journal, USA Today and other traditional print media have always been a […]

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Media Exposure Is Marketing Gold – When You Know How To Use It

Recently I gave a talk to a room full of professional speakers, almost all of whom also have published books to promote their brands and build their credibility, and I brought with me a twofold message. First, I discussed steps they could take to get the media’s attention. Then I followed up with something just […]

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Are You Ready for the TV Spotlight?

One of the many great ways to gain publicity is to go on television and share your expertise with a wide audience. It’s such a perfect venue for getting your message across. Viewers at home see you, get a feel for your personality and learn something about what you have to offer them. For these […]

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Why The Latest Social Media Trail Leads To Instagram

Whenever I think I’ve heard the last word on ways social media can give an added boost to how businesses market themselves, new information arrives that leaves me wondering: Are we just starting to see the tip of the social media iceberg? I was reminded once again of this ever-evolving situation when EMSI social media […]

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Tips for Making the Most of Your Print Interview

Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist. […]

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How 3 Non-Celebrities Got Big Publicity

Like most companies, at the end of each month we step back and assess how we’ve done, with an eye toward identifying the most successful strategies. When we took a look at September, I was blown away. Our clients appeared in many top-tier media including Better Homes & Gardens, Barron’s, Cosmopolitan, The Hollywood Reporter, Washington […]

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5 Tips for Pitching Your Product to Holiday Gift Guides

Fall has only just arrived, but if you’ve got a product you’re promoting, you’re probably thinking ahead to the holidays. The holiday gift guides offered by so many print and online publications provide great opportunities for publicity, especially for products that are unique, very new, or have some other quality that makes them novel. There […]

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Get Great Publicity by Writing Op-Eds

Some of my favorite articles in any newspaper, magazine or online news website are the op-eds – the opinion pieces written by people who don’t work for the publication. Well-written op-eds allow me to see issues and events from unexpected perspectives. Even if I don’t ultimately agree with the writer, I enjoy reading a carefully […]

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Are Your Social Media Followers Fake?

A client came to us recently for help building her social media connections. She already had a few thousand followers – a nice number! – that she’d gotten with the help of another firm. But she’d become suspicious of their strategies and canceled her contract. Two weeks after she came to us, more than 1,600 […]

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Changing Newspapers Demand Changing PR

Story at a glance:
• Massive layoffs have changed the way newspapers do business; they’re now even more short-handed and time-crunched than ever.
• Newspapers need quick-turnaround content to help fill pages.
• How to position and pitch yourself to editors, so you can be featured in the news. […]

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What is a 3-D PR Campaign?

How the Different Elements of Your PR Campaign Work Together With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Well, really, there are four types of media outlets today – TV, radio, print (offline and online) and social media […]

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So, You Want to Be The Next Big Talk Show Star?

We’ve all said it at least once in our lives. It usually happens when we’re watching TV and a talk show host is stumbling over their words or simply… […]

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How to Give a Great Print Media Interview: Five Tips You Don’t Want to Miss

In TV and radio, interview times are pre-arranged. However, print and online journalists typically have daily and weekly deadlines. When they call you, they need you right then! In many cases, journalists will reach out to several experts on a news item and then choose the one who is the better interview or whoever responded quickest (or a combination of the two). The more reliably you respond, the more likely they will call on you again. […]

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