How To Harness The Power of Digital Print Coverage

On occasion I still work with clients who need a little convincing – OK, in some instances a lot of convincing – about the strong PR value of articles that appear online, as opposed to appearing in traditional print. And just as I’m puzzling over how to explain it one more time, along comes a […]

Read More…

Don’t Let Your 2016 Marketing Goals Get Derailed

A few weeks ago, I talked about the importance of setting your marketing goals for the New Year so that 2016 is everything you hope it will be. Now, just one month into the year, let’s take a look at those goals to see if you’re on track to achieving the objectives you set for […]

Read More…

Are You Ready for the TV Spotlight?

One of the many great ways to gain publicity is to go on television and share your expertise with a wide audience. It’s such a perfect venue for getting your message across. Viewers at home see you, get a feel for your personality and learn something about what you have to offer them. For these […]

Read More…

Tips for Making the Most of Your Print Interview

Getting media exposure means putting yourself out there. It might be chatting live on the air with a radio talk show host, taping an appearance for TV, coming up with posts for social media, or being interviewed by a print journalist. […]

Read More…

3 New Do’s for Marketing Your Book

Recently we visited beautiful Amelia Island, Fla., to host a publicity workshop at its big annual Book Festival. Preparing for this event got me thinking about how much both book publishing and publicity have changed since 1990, when I began representing authors. With the rise of the Internet, new rules developed and strategies evolved – […]

Read More…

Are You in the Game or Just Watching?

I confess I am not a football fan. I don’t watch the games; I don’t know all the teams. But guess where I’ll be Sunday night. With my husband beside me and my chicken wings and nachos in front of me? You’ve got it – I’ll be right there with the rest of America watching […]

Read More…

A Crash Course in Crafting Press Releases

People often express confusion about press releases – when to use them and what information to include. They can be a helpful tool, and they’re not difficult to write once you know how. So I thought I’d offer PR Insider readers a little Christmas gift today: tips from a veteran journalist on writing effective press […]

Read More…

Tips For Giving A Great Radio Interview

3 Tips to Wow Your Talk Radio Audience I have a favorite new talk show to tune into on weekday evenings, and I’m not saying that simply because the host is EMSI’s own Alex Hinojosa. (Although that certainly doesn’t hurt!) Alex, our vice president of media operations, has an extensive background in radio. He worked […]

Read More…

Is Your Book on a Summer Reading List

If there’s a season for reading, it’s summer — a time for family vacations, for afternoons at the beach, for weekends in the backyard hammock. We Americans love to get outside in the summer, and many of us grab a book as we head out the door. In fact, 50 percent of book lovers change […]

Read More…

Decking the Halls Doesn’t Mean Slowing Down

While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let’s face it, the media still needs people to interview to generate content. So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage. […]

Read More…

What is a 3-D PR Campaign?

How the Different Elements of Your PR Campaign Work Together With all the movies coming out in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Well, really, there are four types of media outlets today – TV, radio, print (offline and online) and social media […]

Read More…

What Should Your “Promotional Tagline” Be?

In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on. […]

Read More…

Social Media is How the Big Boys Play

“There is a reason that Facebook just kicked social TV into high gear. As one blogger said: ‘When people start consuming content through Facebook, it enables a new world of friend-to-friend discovery that is potentially worth more than any promo campaign on the planet.’ In other words, better than any network today can provide.” […]

Read More…

So, How Many People Am I Going to Reach?

With all the new technology available to us through the Internet, including the ability to track Web site visitors from their referring page to our own Web sites and even tracing how long they spend on each page, it reminded me how the emphasis on numbers and tracking have muddied the marketing waters. […]

Read More…

Subscribe to the PR Insider.

Sign up for the PR Insider Newsletter to receive weekly publicity tips to get you featured in the print publications and on TV and radio.

  • This field is for validation purposes and should be left unchanged.