The Secret To Promoting Yourself Is That It’s NOT All About You

Sometimes the harshest truths are the most important ones. In public relations, one of the most important truisms revolves around the primary question members of the media ask themselves as they evaluate potential stories: Who really cares? They ask that not to be rude, but out of a genuine desire to serve their audiences. Now, […]

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Why Your Marketing Plan is like A New Year’s Resolution

If you sat down at your desk the first workday of the New Year, and vowed to do something bigger and better to market yourself or your business in 2017, you certainly were in good company. There’s nothing like the fresh start of a New Year for motivating us to tackle what seemed to be […]

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Is Your Website Being All It Can Be?

What’s one of the first things you do when you want to learn more about a new store that opened in town or to research a financial professional a friend recommended? If you’re like me, you go in search of a website. Today of course most people realize that whether they’re running a business, operating […]

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Simple Tips To Make Design Work For You And Your Brand

Like many of you, I’m excited about 2017 and the possibilities for another successful year. To achieve that success all of us need to be looking for ways we can improve, and over the years I’ve noticed that one extremely important area where people can improve is in the design on their websites and on […]

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How Social Media Turns You Into A Valuable Media Commodity

If you’re savvy enough to be using social media as part of your branding efforts – and I know that you are – then you’re also savvy enough to want to get the most out of those efforts. After all, when you’re using social media for personal or business branding, you’re not out to learn […]

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Plan Your 2017 Marketing And Reduce Your Tax Bill At the Same Time

Have you ever noticed that often in life we fail to take advantage of all the opportunities available to us – even when we knew or should have known they were there for the plucking? Let me give you an example of what I’m talking about that’s relevant as the end of 2016 comes roaring […]

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How To Make The Most Out Of A Radio Interview

If you’ve just landed an interview on talk radio, congratulations are in order because this is a great venue for giving a boost to your brand and to your credibility as an expert in your field. But maybe you’re a tad nervous and feeling the pressure. After all, you’re starting to realize that you’ll have […]

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No Need To Nibble Around The Edges! Marketing Is A Full-Course Meal

Someone recently posed a question to me that is definitely worth sharing because it’s a subject that comes up from time to time and applies to everyone trying to promote their personal or business brand. This person knew that an array of marketing options exist – social media, radio shows, print media, a book, TV, […]

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The Right – And Wrong – Times To Take Advantage Of News To Promote Your Brand

One of the things I encourage people to do – and which we at EMSI regularly do on behalf of our clients – is to tie their message to what’s happening in the news or what’s trending on social media. It’s a great strategy for promoting your personal or business brand and under the right […]

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Tailor Your Message To Match The Media’s Needs

One of the challenges we often face at EMSI is helping our clients understand the need to tailor their message – or even condense it – so that it appeals to busy editors and producers whose email inboxes are inundated with pitches. That’s the name of the game with publicity. If you can’t sell the […]

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The Media Won’t Stop For The Holidays – And Neither Should Your Publicity Efforts

The holiday season is fast approaching, which means I’ll soon start hearing the question that’s almost as much an annual tradition around here as turkey and pumpkin pie. Is it pointless to launch a publicity campaign this time of year? Those who ask usually are operating on some variation of this theory: Many people take […]

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Discounting The Value Of Digital Publications – Get With The Times

Something I still hear from many clients is they’re excited about appearing in the traditional print version of a publication, but they’re not quite as thrilled about articles that appear online. Perhaps their reaction is only natural. Most of us grew up with traditional print playing a role in our lives. The local newspaper printed […]

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How To Grow A Social Media Following Using Resources You Already Have

At one time or another we all probably have dreamed about what we could accomplish if we had unlimited resources. Of course, for most of us the “unlimited resources” situation never progresses beyond that dream stage. But maybe that doesn’t always matter. […]

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Managing Your Expectations For Social Media Marketing

I’ve found that sometimes even clients who are enthused about their social media campaigns aren’t always clear on what to expect from them. Their usual ways of measuring success – such as how many leads or sales were generated – don’t really apply with social media marketing, and that leaves them puzzled. […]

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Sizing Up The Value Of Social Media

Social media has been a critical piece of the brand-building puzzle for so many years now that you’d think its value no longer needs explaining. Yet every time I think we’ve reached the point where explanations are unnecessary, something occurs that reminds me that maybe that moment hasn’t arrived just yet. […]

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Are You Set Up For A Successful Social Media Campaign

After months – or more likely years – of hearing about how you need to include social media as a vital part of your branding strategy, you’re finally convinced.

You’ve decided to take the plunge!

But hold on there! While you want to take advantage of this up-to-date venue for promoting your personal or business brand, are you properly prepared to take on a social media campaign that will accomplish your goals? […]

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Content Is Still King With Print Media – Whether Traditional Or Online

It’s hardly a secret that the print media has undergone a drastic evolution in recent years – and generally not for the better in the eyes of anyone who always enjoyed picking up the morning newspaper off the driveway to go with their cup of coffee. The latest gloomy news happened just this month when […]

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Is Your Reputation In Peril? Let Social Media Ride To The Rescue

By now you probably realize (I hope) what a key role social media can play in helping you build and promote brand recognition. But social media can do even more than that! It’s also a vital tool for keeping your reputation shiny at a time when anyone can take to the internet and write a […]

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