How To Give Journalists What They Need – And Avoid Irritating Them

A big part of the publicity game is attracting the attention of the media and persuading them to interview you. But what happens when you’ve been successful in getting the media to look your way, only to find yourself wide-eyed, nervous and murmuring, “What now?” Governors, mayors and assorted movie stars and athletes are accustomed […]

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Want More Print Coverage? Offer Up Your Own Articles

One often overlooked means of getting great publicity is to contribute articles you wrote yourself to publications. Not only does your published byline boost your visibility, it provides an excellent credential. While many of the major national publications don’t accept unsolicited articles, some do set aside space for contributor columns or accept guest columns on […]

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Written A Book? The Next Step Is To Get It Reviewed

I’ve long advocated writing a book as an extremely effective way to market your personal brand, and I’m happy to report that more and more professionals – doctors, lawyers, financial professionals, CEOs and others – have come to recognize the value of this. After all, why slip a potential client a business card when you […]

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Timing is Everything When Big News Happens

An otherwise quiet Friday in our office quickly ratcheted up to high-alert level this past week when a major news story broke and journalists from far and wide pounded on our doors – or at least our email inboxes! Just like that, our print-campaign team was extraordinarily busy – and extraordinarily thrilled! We happened to […]

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Are You Giving Your Online Reputation The Attention It Needs?

Everyone’s favorite kite-flying and stove-making founding father, Benjamin Franklin, once said that it takes many good deeds to build a good reputation, but just one bad deed to lose it. And, to my knowledge, Ben never even encountered the internet! He definitely was on to something, though, and what was true way back in the […]

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Fishing For PR? Always Grab The Wide Net!

Each morning our team assembles in our conference room for a meeting that includes a little brainstorming mixed with reports on how well things are going with our clients. This is the time when we tackle some of life’s thornier questions, such as: What do you do when a major publication wants a client’s comments […]

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The Unseen Impact Of Social Media Marketing

Fairly often when I talk about social media and its role in a PR and marketing effort, people ask me this question: If I invest my money in social media marketing, how many leads will I generate or products will I sell? Whenever I get this question, it hits home that there’s a fundamental misunderstanding […]

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4 Reasons Why Live Video Should Be Your Latest Publicity Tool

Anyone who tunes in to television news is familiar with those moments when the anchor announces dramatically that “we are now going live” to a reporter who’s on the scene of whatever extraordinary event has grabbed the attention of the news crews. But in all your years of watching such broadcasts did you ever imagine […]

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4 Reasons You Should NOT Seek The Media Spotlight

On most days it’s my goal to explain to people the benefits of PR and how landing an interview in print, on the radio or on TV can add to their credibility and help establish them as sought-after authorities in their fields of expertise. But as I know it to be true that there’s an […]

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From Anonymity Into The Media Spotlight

When their teams enjoy a great day on the gridiron, football players love to celebrate with high fives and end zone dances. I can happily report that our team isn’t much different when we experience wonderful successes in the media for our clients! And, we’ve had plenty of reason to dance around our office these […]

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How Social Media Can – And Can’t – Help You Survive PR Calamities

Everyone has a PR misstep every now and then, but few brands have experienced the kind of unmitigated publicity disaster that United Airlines has dealt with the last couple of weeks. Certainly, I hope you haven’t. By now I’m sure you and nearly everyone you know have seen that viral video of a United Airlines […]

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You’ve Got Publicity, Now Where Are The Sales?

After all these years of writing and speaking about the ROI of publicity, I still sometimes hear from people who say they had a great publicity campaign but “it didn’t work.” They were disappointed that they didn’t get the increased sales of their products, books or services they hoped for. If they really had a […]

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Media Exposure Is Marketing Gold – When You Know How To Use It

Recently I gave a talk to a room full of professional speakers, almost all of whom also have published books to promote their brands and build their credibility, and I brought with me a twofold message. First, I discussed steps they could take to get the media’s attention. Then I followed up with something just […]

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How Can I Supercharge My Social Media Efforts?

Why You Should Use Social Media to Build Your Opt-In Email List! By now, everyone knows that social media is a key component to any marketing campaign. At least if you’ve been reading these newsletters you do. But aside from the obvious benefits of outreach and awareness, there is something else you can be doing […]

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Seeing Your PR Campaign In 4-D

With movies such as “Logan,” “Alien: Covenant” and many others being filmed in 3-D these days, I started thinking about how a good PR campaign also has its own 3-D elements. Although since there are four types of media outlets – TV, radio, social media and print (offline and online) – what you really need […]

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5 Myths About Publicity: What It Does And Who Gets It

Judging from the questions I’m asked by people from every walk of life, misconceptions about publicity – what it can do and who can get it – abound. By definition, publicity is media coverage you get because you’re deemed to be of interest to an audience. If a journalist or talk show host thinks you […]

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How To Handle The Media’s Tough Questions – And Come Out Smiling

What makes for a good talk radio or TV show, or a captivating newspaper or magazine article? Often, it’s a little controversy – just the thing many people being interviewed by the media hope to avoid. They want a friendly chat, but they fear an inquisition. I confess to a mixed view here. I understand […]

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