Exclusive Interview with Michael Harrison, Founder of Talkers Magazine, Part 1

Ok… as you probably know, I’m a big vocal supporter of talk radio, not only for its entertainment and educational value, but, also because of its value for promoting books, products and services. One person in particular who shares my viewpoint is the founder of Talkers Magazine, Michael Harrison. And let me tell you, when it comes to someone who has their finger firmly on the pulse of talk radio…this is the man!

A maverick in the world of radio broadcasting […]

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Do Enough Consumers Know your Products Exist?

Think about it. Television producers are looking for guests who will entertain and educate their audience. So if your products solve a common problem that faces the masses then TV could be a great promotional medium for you. The challenge is getting on the air and that involves knowing how to pitch your segment idea to television producers so they can see the direct benefit to their viewers. That’s where a professional PR firm comes in. And let me tell you, after we book our clients on a couple of shows…they can’t seem to get enough! […]

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When Should TV Appearances Be Part of Your PR & Marketing Strategy?

TV viewers not only hear you: they see you, they see your product, they see a graph or powerpoint that defines your service. So, if you look good, communicate effectively, and present your message in a way that resonates with the viewers, well…the connection is made! One of our clients told us…

“I found that you get almost instant results with TV. When you appear on a television show, people believe what you have to say and as a result you get to reach tons of people in a ‘real’ way. And the results are tremendous. From one TV appearance alone I got close to 1,000 subscribers to my newsletter.”

Sounds good, right? But, unfortunately, TV isn’t a match for everyone. To know if you qualify as a guest, the question to consider is, “does your message have mass appeal?”

You see, television producers are looking for guests that will keep their audiences tuned in! The more viewers they have, the higher the show’s ratings, the more ad dollars the stations can charge. So, finding qualified guests with a message that will connect with their viewers is an important goal. If you have a valuable segment for TV that meets this criterion, then it’s a win-win for you and the show. […]

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Appearances on Local Television Can Build “Buzz” for Your Products

Television producers are looking for guests who will entertain and educate their audience. So if your products solve a common problem that faces the masses then TV could be a great promotional medium for you. The challenge is knowing how to pitch your segment idea to television producers in a way that they can see the direct benefit to their viewers. […]

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Economic Downturn Slices Corporate Marketing Budgets

Although corporations may understand the power of public relations, many assume that a media-focused PR campaign is beyond their fiscal reach. This comes down to the fact that most traditional public relations firms charge hefty monthly retainers without offering any guaranteed results. […]

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The Advantage of Hiring a Publicist for Book Promotion

There are publicity firms who specialize in booking authors on talk radio, but what are the advantages of hiring them? Here are 5 reasons to hire a publicity firm to promote your book on talk radio: […]

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Magazine and News Articles Beat Ads in Book Marketing Power

The credibility of seeing something in print is so powerful, it’s become a clich√©. Just one good article in a decent magazine can do more for the marketing destiny of your company or books, product or service than several back-to-back ad campaigns. […]

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How to Get Talk Radio Hosts Interested in Your Book

If you’re hoping to turn your book into a sensation you can’t afford to overlook talk radio. Your book isn’t going to sell itself, so you need to do everything you can to get the word out. By generating word-of-mouth on talk radio shows around the country, you can create that all-important buzz that can transform your book into a bona fide hit. […]

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Talk Radio Can Increase Your Book’s Profile

Experts predict that recent shake-ups in the radio industry will cause the popularity of talk radio to soar to never-before-reached heights. Recent technological breakthroughs like the iPod, mp3’s, and satellite radio have changed the way that consumers listen to music. […]

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Every week, I sit down and write an article focused on how you can take your business (whether it be as a public speaker, an author, or even the head of marketing for a global brand) to the next level. Based on suggestions from you, I craft a new article based upon my 20 years of experience in the industry. […]

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