Something I still hear from many clients is they’re excited about appearing in the traditional print version of a publication, but they’re not quite as thrilled about articles that appear online. Perhaps their reaction is only natural. Most of us grew up with traditional print playing a role in our lives. The local newspaper printed […]
Take My Quiz to Find Out In my book, Celebritize Yourself, I write about my three-step method for increasing your visibility in order to promote your business, product, professional practice or book. It’s all about becoming an expert “celebrity” – someone journalists and talk show hosts turn to for informative and/or entertaining content. Celebritizing yourself […]
What is it that your customers, clients or readers find special about you? Or, if you’re a new entrepreneur, professional or author, what do you think makes you different and special? The answer to that question should be the foundation for your online marketing and, believe me, if you’re not promoting yourself online, you’re not […]
When I suggest to people that they give away their best tips, tricks and advice for free as a means of marketing themselves, some look at me aghast. “But then why would anyone want to buy my book/service/product?” they ask. Because when you provide them with something of value, they not only become familiar with […]
New concepts are constantly emerging in marketing. We’ve seen the rise of “green marketing” — appealing to people’s environmental concerns by emphasizing recycled packaging and the like. And mobile marketing, finding new ways to get the attention of potential customers clutching hand-held devices. There’s a lot to be said for new strategies, but it sometimes […]
And Other Ways to Use Offbeat Holidays and Observances Every month about this time, we pull out our big “Chase’s Calendar of Events” book — or open the CD version — to see what historical anniversaries, special observances and not-so-obvious holidays we’ll be celebrating in the weeks ahead. It’s a lot of fun, especially for […]
Whether your goal is to own your own business, become a consultant, a speaker or an author, you’ll need to start with a business plan. Even if you launched your business years ago, it’s important to revisit and refresh your plan. In recent years, the economy, technology and consumer habits have changed rapidly and dramatically, […]
Article at a glance: If you hire a PR firm, let it do its job. Go ahead and make waves – get noticed! Never believe ‘no one’s interested in you.’ The guys I know are all looking forward to The Three Stooges remake opening in theaters this weekend. They think Moe, Larry and Curly’s harebrained […]
In radio, one of the largest chains of terrestrial radio stations mandates that their hosts push social media on a regular basis. In fact, on-air personalities are not only judged by their ratings on the air, but they are equally judged by the number of followers and web hits to their online blogs. […]
Whenever times get tough for businesses, CEOs talk about “tightening their belts” as a way to signify cutting back on essentials in order to ride out the rough patch. And cutting back is a correct strategy. It’s definitely not the time to dole out generous bonuses, arrange extravagant company trips or find new company perks to buy into! Instead, it’s the time to review every expense and ensure that only those affecting your bottom line are kept in tact. It’s also the time to evaluate personnel or positions that may no longer be as necessary in slower sales times.
But all too often, the first place that gets cut instead is the company’s marketing budget. And that’s a HUGE mistake because marketing is the very activity that drives in more potential customers. […]
Public relations differs in many ways from advertising. The Encarta dictionary defines PR as: “the practice or profession of establishing, maintaining, or improving a favorable relationship between an institution or person and the public.” Publicity is one of PR’s tactics and involves pitching a news story about your company to the press (both offline or online), and booking your spokesperson as a guest on radio and TV. […]
A short while ago I interviewed David Meerman Scott, author of the number-one bestseller “The New Rules of Marketing and PR” (Wiley…published in 22 languages) and his hit new book “World Wide Rave” (Wiley). David is an internationally recognized viral marketing strategist and speaker at conferences and corporate events around the world. As David makes clear in both books, the rules for marketing and PR have changed, and everyone, from marketing executives to business owners and entrepreneurs, needs to understand the new landscape if they want to stay relevant in today’s online world. […]
Joe the Plumber.
Dog the Bounty Hunter.
Bill Nye the Science Guy.
While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year.
Being an industry expert is easier than ever these days, but perhaps you feel a little “industry envy” when it comes to your field. Believe me, no field is too big, or too small, to brand yourself as the go-to expert. […]
It’s funny, but every time I sit down and write these emails to you, the thing that often comes to the forefront of my mind is “how can I get them to truly understand the value of talk radio?” […]
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens of thousands of PR firms throughout the entire U.S. […]
Find out how corporate America can be an untapped resource to consider when looking for cost effective ways to promote your book. […]
CEO of EMS Incorporated, Marsha Friedman interviews Talkers Magazine founder Michael Harrison about the future of talk radio. […]
With the current economic climate, it is more important than ever before for marketing departments to stretch their budgets. Here is a tip how. […]