Decking the Halls Doesn’t Mean Slowing Down

While many assume that nothing of any consequence really happens over the holidays, that means fewer people will be competing for those guest interviews on radio, TV and in print. This opens up an opportunity for you to jump in and compete for that media, with fewer of your competitors in that mix. Let’s face it, the media still needs people to interview to generate content. So if your competition is not in the game over the holidays, this is the perfect time for you to step in and get the coverage. […]

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How to Get Your Web Site Mentioned on the Air

The end result is that you deliver sales leads directly to your website which may be your online point of sale. And, you did it without buying an ad, and without offending the news media. In fact, if you were truly informative, energetic and entertaining, the media will view you as a resource, and may ask you back periodically. […]

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What is Marketing? A Practical Explanation of Marketing, PR and Advertising

Public relations differs in many ways from advertising. The Encarta dictionary defines PR as: “the practice or profession of establishing, maintaining, or improving a favorable relationship between an institution or person and the public.” Publicity is one of PR’s tactics and involves pitching a news story about your company to the press (both offline or online), and booking your spokesperson as a guest on radio and TV. […]

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A Little Quiz to Show You How Big a Deal You Really Are

Joe the Plumber.

Dog the Bounty Hunter.

Bill Nye the Science Guy.

While plumbing, bounty hunting and science might be worthy industries, few would have ever thought they might be the breeding grounds of some of today’s unlikeliest celebrities. But such is the case when we live in a world where the popular media, indeed popular culture, is plugged in and turned on 24/7, 365 days a year.

Being an industry expert is easier than ever these days, but perhaps you feel a little “industry envy” when it comes to your field. Believe me, no field is too big, or too small, to brand yourself as the go-to expert. […]

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Books: America’s New Business Card?

Few people I talk to consider themselves authors; fewer still ever picture themselves writing a book. Well, if you’re still undecided about whether a book can propel you to expert status in your field, consider a scene of two people who walk into your office each seeking your business. Each has impeccable credentials, is wearing a tailored suit, and has an impressive resume that sparkles with confidence and great talent. […]

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7 Things to Know Before Marketing Your Consumable Product on Radio and TV

Okay, first point:

1/ Is your product better suited for a TV commercial or a radio spot? Does it need to be seen to be understood? Consumable products are usually in pill, powder, cream or liquid form—things that don’t need to be demonstrated to be sold. That being the case, consider using radio, a convincing and affordable way to go. Next… […]

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If You Want to Succeed…Start Locally!

Getting your company noticed in this tough economic climate has become harder than ever before for many companies. With mounting competition and shrinking budgets, the question arises: how do I let consumers know that my company exist, on both a national and a local level?!

While national media exposure is ideal, there is great power in local media exposure as well. By focusing on your hometown media outlets you will be able to build a solid base of fame and recognition from which to grow on. Creating as much “buzz” as you can locally will compliment your national campaign to no end and it also gives you invaluable media experience when the national media starts to knock on your door. […]

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If You’re Not Focusing on Women Buyers…Then You’re Probably Overlooking Your Largest Market!

Buying the ‘small stuff’ has always been in the woman’s domain. Part of her domestic duties as wife and mother has been to keep the family healthy, warm, and well nourished. From the family meal to the family doctor, from shirts for her husband to shoes for her kids, chances are those choices have always been hers. […]

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5 More Tips for Successful TV Interviews

As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I’ve seen it happen many times with clients who know and love this medium! […]

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9 Reasons Why Talk Radio is the Best Promotion for Your Book, Product and Service!

As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books, products and services. And because it is so effective our clients keep coming back for more! Fact is – talk radio may honestly be one of the best-kept marketing secrets there is. […]

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Why Small Radio Stations Can Be Great Places to Promote Your Book, Product or Service

Not many will disagree with the fact that talk radio is a fabulous promotion tool. What author wouldn’t treasure the opportunity to speak directly to consumers who may be interested in purchasing their book, product or service? Sounds great, right? […]

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Lee Habeeb Interview: Part 2

Last week I sent you Part 1 of my interview with Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” To refresh your memory, Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]

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Lee Habeeb Interview: Part 1

A few weeks ago I interviewed Lee Habeeb, a friend and business associate who is a “Talk Radio Coach to the Stars.” Lee currently coaches 7 of the top 10 talk show hosts in America; people like, Michael Medved, Mike Gallagher, Dennis Prager, Hugh Hewitt and Bill Bennett. He also developed “The Laura Ingraham Show” and was Laura’s Executive Producer for many years. […]

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Do Enough Consumers Know your Products Exist?

Think about it. Television producers are looking for guests who will entertain and educate their audience. So if your products solve a common problem that faces the masses then TV could be a great promotional medium for you. The challenge is getting on the air and that involves knowing how to pitch your segment idea to television producers so they can see the direct benefit to their viewers. That’s where a professional PR firm comes in. And let me tell you, after we book our clients on a couple of shows…they can’t seem to get enough! […]

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