When Should TV Appearances Be Part of Your PR & Marketing Strategy?

TV viewers not only hear you: they see you, they see your product, they see a graph or powerpoint that defines your service. So, if you look good, communicate effectively, and present your message in a way that resonates with the viewers, well…the connection is made! One of our clients told us…

“I found that you get almost instant results with TV. When you appear on a television show, people believe what you have to say and as a result you get to reach tons of people in a ‘real’ way. And the results are tremendous. From one TV appearance alone I got close to 1,000 subscribers to my newsletter.”

Sounds good, right? But, unfortunately, TV isn’t a match for everyone. To know if you qualify as a guest, the question to consider is, “does your message have mass appeal?”

You see, television producers are looking for guests that will keep their audiences tuned in! The more viewers they have, the higher the show’s ratings, the more ad dollars the stations can charge. So, finding qualified guests with a message that will connect with their viewers is an important goal. If you have a valuable segment for TV that meets this criterion, then it’s a win-win for you and the show. […]

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