Why Google Plus is Good for Business

Joining the New No. 2 Social Media Network In the world of social networks, innovation can quickly change the field of frontrunners — remember LiveJournal? We just saw it again as Google+ overtook Twitter to claim the No. 2 spot behind Facebook. And it’s already better than Facebook for small businesses, professional firms and entrepreneurs. […]

Read More…

Have Facebook and LinkedIn’s Changes Affected Your Social Media Marketing

Are You Having Social Media Problems? Social media is the most rapidly changing aspect of our industry to begin with. Throw in an IPO (Facebook) and a major overhaul (LinkedIn) and modifications are barreling ahead so fast, even the techies seem unable to keep up. Last week, after a series of problems with my LinkedIn […]

Read More…

Why Using Facebook and “The Twitter” Aren’t Enough

How can you use social networks to grow your business and promote your book? Well, you have to adjust your intentions! I love the quote from motivational speaker John Maxwell, who said, “People don’t care how much you know, until they know how much you care!”
 
In other words, don’t try to push your promotional messages through those channels. If you provide advice from your expert’s point of view that actually helps the reader, you will create a following of people wanting to know more about you. For example, if you’re a tax advisor who wrote a book or launched a new Web site, use your update to give people useful tax tips. If they like your advice they’ll look at your profile, where you can passively place your business contact information. […]

Read More…

New Rules of Social Media Expert – David Meerman Scott

What the social media and social networking sites do is that they allow companies for the first time to earn attention by creating something really interesting on the web. You can earn attention by doing a YouTube video, by creating a blog, by being on Twitter, by being on Facebook. […]

Read More…

Subscribe to the PR Insider.

Sign up for the PR Insider Newsletter to receive weekly publicity tips to get you featured in the print publications and on TV and radio.

  • This field is for validation purposes and should be left unchanged.