AP Style Tips for Getting More Publicity

If you needed to ask a favor from someone who speaks only Spanish, you’d ask in Spanish if you could, right? At the very least, you might learn enough Spanish to get your point across. Likewise, if you’re reaching out to newspapers, magazines and other print media journalists, you’ll gain more respect and credibility, and […]

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Media Exposure is Marketing Gold – If You Know How to Use It

For anyone trying to build a business, sell a product or get their book into the hands of more consumers, the implicit endorsement that comes from being interviewed by the media is what I call “marketing gold.” […]

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Radio Stations – They’re Now Web Sites That Also Happen to Broadcast – Part 2

Article highlights: How radio stations have married social media and traditional media into entertainment powerhouses. Why social media is important if you wish to be a guest. To read part 1, click here! Yesterday I introduced you to Alex Hinojosa, former full-time radio personality and current Senior Campaign Manager at EMSI. Alex was working as […]

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What Should Your “Promotional Tagline” Be?

In my role as the head of a PR firm, one of the most common misconceptions I see has to do with the superlatives people choose to describe themselves. Now, I’m not referring to how the media positions someone, but rather how someone seeking PR wants to refer to him or herself. Read on. […]

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Are Press Release Services Worth It?

In the PR business, I’ve had experience – as have some of my clients – with the free or low-cost press release services that seem to have proliferated all over the Internet. In fact, if you Google press release services, you’ll find a wide variety of them. However, the question you have to ask yourself is, “What does that really get me?” Read on. […]

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So, How Many People Am I Going to Reach?

With all the new technology available to us through the Internet, including the ability to track Web site visitors from their referring page to our own Web sites and even tracing how long they spend on each page, it reminded me how the emphasis on numbers and tracking have muddied the marketing waters. […]

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Going Away for the Holidays? The Media Won’t

The media doesn’t shut down during the holidays. The newspaper still arrives at your door every morning and when you turn on the radio or TV, you’ll find all the same shows are on the air. Admittedly, the holiday staff are the people who drew the short straws – but there they are on the air, behind the scenes, writing stories and generating the news we consume daily, without fail, even during our most cherished holidays. […]

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What Can I Expect From My Online Exposure?

Years ago, if PR firms got a news placement for their client online, it was like a little bonus — a cherry to put on top of the sundae. Today, it is the very life-blood of PR, with online news coverage making up the majority of how people get informed today. […]

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New York Times Bestselling Author, Michael Levin, Shares His Insight On Business, Books and Ghostwriters

We live in an era where the Internet is turning practically every business, service, or consultant into a commodity judged primarily, if not only, on price. In other words, the only way a lot of people are able to get business is by competing on price, and the rule in business is that any business you get by competing on price, you’ll lose when someone undercuts your price. […]

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Harry Potter Just Made $476 Million – And How is YOUR Business Doing?

Just last week, the latest Harry Potter film chalked up a record-breaking $476 million for its opening weekend. And, Warner Brothers is also spending advertising dollars promoting its summer 2012 blockbuster The Dark Knight Rises, the last chapter in director Christopher Nolan’s Batman film trilogy. The release of the trailer trended high on all the news search engines over the last two weeks, and according to some fans, added more reasons to see the Potter opening weekend debut. […]

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Getting Results: How Timing and Creativity Can Get You Booked

Just last week, I showed you an interview I did with Lisa Hess, our TV campaign manager, about a typical day in her life here at EMSI. In it, we learned a lot of the different things she does in order to get our clients booked. Although I can always count on Lisa to arrange good TV bookings each week, last week she outdid herself with 4 national TV appearances and 5 local TV appearances on network affiliate stations. So I thought it might be helpful as a follow-up to share with you how she got these bookings. […]

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A Day in the Life of a PR Pro

Finally, when you get on TV, don’t sell. Educate. People fast-forward through commercials because they hate being sold all the time. If you try to sell in your segment, they’ll fast-forward through you, too. If you educate and provide the viewers with information that can help them in their lives, they’ll be far more inclined to buy what you’re selling. […]

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Why You Need To Use Social Networking?

I use social networking as a key way of reaching out to my potential clients as well as those in the marketing community who want to use my columns for their Web sites, invite me on their shows as a guest, and even hire me as an expert speaker – all of which drives my business. […]

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If You Don’t Trust Them, Why Did You Hire Them?

The success or failure of those engagements relies a great deal on a company’s ability to manage those vendors. Being in the client service business myself, I live in both worlds. My agency is hired to consult with other businesses, and as a business owner I sometimes have to bring in professionals to service my company. While most of my experiences on both sides of the fence have been mutually beneficial, I find myself learning from those few that have not. That’s why I thought it might be helpful to offer a few tips on how to make your vendor engagements successful ones. […]

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Who Do They Trust? New Study Reveals Bloggers Drive Consumers More Than Celebrities

Keeping in mind there are hundreds of thousands of bloggers on the Internet today, there are some who drive opinions far better than even celebrity endorsements. According to the 2011 Social Media Matters study by BlogHer.com, women who read blogs routinely trust implicitly the advice and recommendations they receive, especially if it is from a blogger they follow on a regular basis. […]

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The Joy of Teamwork: A Peek Inside Some Solid PR Campaigns

Our senior strategist is always there, along with the appropriate campaign managers from the different mediums we cover – TV, radio and print. When we get together with the client, sometimes we just talk for a little while about the areas of their expertise they feel most passionate about, and then we describe our process: Our senior strategist pours over their material and then researches what the media is covering regarding their topic, and he writes the appropriate pitches or articles that match up with the campaigns our clients have purchased. Then, the different campaign managers walk them through the logistics of each campaign and we’re off to the races. […]

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Why Can’t I Just Talk About My Book On The Air? Why Using the Media to Sell Books is a Finesse Play

Authors expect they can use the media as a venue to talk about their books, while the media is only interested in them for their expertise and the information or entertainment they can offer their audiences. […]

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